Jackie shares her tips, tricks and best practices for posting on your practice’s Facebook page.
Whether talking to children or a nervous patient, speaking their language puts them at ease because they understand what you’re saying. Pretty much Dentistry 101 – know your audience! As a dentist, put yourself in the patient’s chair. What if you were having an extension built on your home or undergoing knee replacement surgery? These…
Patient Jargon: In Layman’s Terms
Let me tell you a story about two dentists in Anytown, USA. For the sake of simplicity, we’ll refer to them as Dentist Y and Dentist X. Both operate typical, mid-sized practices in their town, and both have fairly reliable patient bases. However, while Dentist X is content with his practice as is and is…
Facebook Dental Marketing
Learn about online dental reviews through acronyms from our very own Jackie Ulasewich in this months article in DentistryToday.com.
“COME ON!” to Your Patients for Positive Online Reviews
I know what you’re thinking. But I’m a great dentist. Just a little word-of-mouth support and the patients will be flocking to me! Sure, this was a valid business model some time ago. But with rapid advances in digital marketing and their undeniable effects on the marketplace, we really can’t solely rely on outmoded models…
A few simple ways to distinguish your dental practice from the pack and bring in new patients
Have you ever met someone and instantly knew they were an amazing person, someone you could spend hours upon hours sitting and talking with, someone who could inspire you with every word? Well, I have! I had the pleasure in meeting Gary Zelesky and within 10 seconds of speaking with him, I knew he was…
Naked in Paradise with Dental Speaker, Gary Zelesky
Have you ever been online, doing a search for a new pair of running shoes, or maybe a new car mechanic, and you find yourself browsing on those sites, when the dog barks and someone is at your door or maybe you see you have a new message on Facebook and before you know it,…
The Superhero of Conversions: How remarketing can increase new patients for your dental practice
It is often asked, “what is the best marketing channel to use for a dental practice?” Is it social media, video, email marketing, website, pay-per-click, direct mail..? How do you define “best” dental marketing? Do you define it by the most important, the one that brings in the most patients, the channel that gets your…
