When someone learns about My Dental Agency, their first question is inevitably: How’d you get into dental marketing? Why dental, of all things? Well … there are several reasons why we’re passionate about what we do. Here are just a few of them:
Why the dental industry in particular?
We’ve seen what mass marketing groups do; when you’re working on such a large scale, there is no way to develop true relationships or customize campaigns for each practice. We want to stand up to corporate dentistry, so we choose to work with independent dentists who want the same thing: to have us become part of their team so we can help them thrive in a very competitive field.
How can we specifically help independent dentists?
When you went to dental school, you learned about dentistry — not marketing. As a private business owner, you alone have to worry about promoting your business; there are no corporate overlords to help you. That’s where we come in. Opting for an independent marketing company that customizes campaigns can help independent dentists do things that corporate dentists can’t:
- Build genuine relationships with patients
- Create and manage their reputation by utilizing online resources
- Retain current patients in addition to bringing in new folks — after all, current patients are your greatest untapped assets
How do we achieve this?
Because we’re selective about who we work with, we are able to customize our marketing campaigns to the needs of each individual client. We help them become relatable to their patients instead of a body in a white coat that pokes around their mouth. We create campaigns that reflect what makes each practice unique — from the treatments offered to the office vibe.
The only way for corporate marketing practices to handle such volume is to take shortcuts. They paint their clients with a broad brush, use templated content, and all but ignore online reputations. That’s not us. We chose this niche because we’re passionate about helping dentists reach the right people — not just for the sake of growing their business, but also for the overall health of their patients. When we’re all looking out for patients, everybody wins.
