Being in-network with various dental insurance providers consumes the major portion of a dental practice’s marketing budget. If your practice relies heavily on insurance networks to attract new patients, you are essentially paying for marketing by accepting lower fees for services. Many dentists see this as a fair trade-off. Others, however, wish there was a better way, and that is when they begin to consider transitioning away from dental insurance to a fee-for-service model.

Fee for Service Is Not a Bad Thing