On New Year’s Eve, it’s all about the ball dropping in Times Square, fireworks with friends and neighbors, and stealing a kiss from your loved ones at midnight. When we wake up on New Year’s Day, it’s a whole new story. The first day of the new year provides an opportunity for everyone to start…
Let’s face it: Unless your practice is in the most remote area of your community, you are competing against other dentists for patients. Without at least one benefit that is unique to your practice, patients are more likely to choose the practice that has the best prices or is closest to their home or office.…
Picture this: You’ve been itching for more implant cases, so you and your marketing team devise a customized campaign sure to make that happen. When the Google ads go live, they reach your target audience as intended. As great as this scenario may seem, you could be losing patients if your team hasn’t been fully…
Sleep apnea continues to be a growing concern in the United States. How can we tell? We pay attention to the news, to advancements in medicine, and to our clients. Everything tells us that obstructive sleep apnea is here to stay and there is an expanding need for treatment. What does this have to do…
In case you’re late to the game, podcasts are WILDLY POPULAR! During our long commutes to work, time on the treadmill, or even as we drift off to sleep, podcasts are keeping us entertained and engaged in what is happening around us. If you haven’t discovered the wonders of podcasts, consider this: As of June…
You see them on your daily commute, hear them on the radio, and see them on TV: political ads. No matter which side of the aisle we sit on, most of us can’t wait for November 6 to come and go so we can move past the partisanship and return to good old fashioned billboards,…
Just as you delight in the success stories of your patients, we revel in the successes of our clients. One of our favorite clients not only achieved the goals they established to meet, they exceeded them, making this practice’s success story one worth sharing. The Background This well-established mid-western practice had three dentists and an…
You already know that posting regularly on Facebook is the best way to engage your patients, but when you’re up to your elbows in fillings, implants, and veneers, it’s hard to come up with new ideas. Lucky for you, this is our forte. When you’re struggling to come up with post-worthy material, here are just…
If someone were to ask you or one of your team members what makes your practice special, what would you say? More importantly, what would you say that might actually convince someone to choose YOU over your competitors? If you can’t put it into words, it’s time to define what makes you and your practice…
You’ve probably heard the phrase “Jack of all trades, Master of none.” This is exactly what you are if you are trying to market for every treatment under the sun! It’s far more effective to narrow your marketing and target the patients who are interested in the services that you actually want to do. Here’s…
