You’ve probably heard the phrase “Jack of all trades, Master of none.” This is exactly what you are if you are trying to market for every treatment under the sun! It’s far more effective to narrow your marketing and target the patients who are interested in the services that you actually want to do. Here’s…
When someone learns about My Dental Agency, their first question is inevitably: How’d you get into dental marketing? Why dental, of all things? Well … there are several reasons why we’re passionate about what we do. Here are just a few of them: Why the dental industry in particular? We’ve seen what mass marketing groups…
Your next appointment is with a new patient. You enter the treatment room, introduce yourself, and then your patient — let’s call him Steve — tells you what you’re going to do. You’re going to replace his amalgam fillings with composite, give him a new crown, and maybe squeeze in a little bone grafting, too.…
It’s summer. The extra hours of sunlight and overall jovial feeling of the season has everyone in your office in a good mood. You might even find that you have some down time between patients this time of year. That’s not necessarily a bad thing, though. While your patients are vacationing, attending summer camps and…
If you’ve never worked with a digital marketing agency and are hesitant, we understand why. You went to school to practice dentistry, not to become a marketing wizard; trying to vet marketing agencies while simultaneously running your practice would be overwhelming to anyone. And when you try to get a grasp on marketing so you…
You are a well-trained, proficient expert in the dentistry field. That should be enough to bring patients through the door, right? Wrong. Your degree and shingle alone may give you professional credibility, but that’s not the only thing people consider when looking for a new dentist. The truth is, your practice personality probably carries more…
When you look in your closet and realize that you haven’t worn that relic from the 80s since, well … the 80s, you toss it into the “donate” pile. Spring is the perfect time to clean both your home and your practice. Not only can you reduce the clutter in your inbox, on the desktop…
Okay, maybe not actual gold, but what we have to offer is worth more than its weight in gold. At My Dental Agency, we’ve seen the best and the worst of dental marketing. We noticed detrimental patterns as well as beneficial practices that can make or break a business. In our first book, The Dental…
This article originally appeared in the April/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. Marketing your practice can be an overwhelming task. Between reputation management, your website, posting to social media sites, email campaigns and soliciting new reviews, the list seems never-ending. You spend a lot of time ensuring that your practice…
If you think blogs are just for offering parenting advice and providing recipes, you’re wrong. Blogs are instrumental in building businesses, including your dental practice. Here are just a few ways they can help you grow your practice: They keep your website fresh with new content — Your website needs to be updated with new…