Marketing Archives - Page 3 of 10

Marketing, MyDentalAgency.com, Reputation ManagementBy Jackie Ulasewich Cullen December 14, 2021

Marketing a dental practice is mostly about attracting new patients, right? Well… not really. Of course you want to grow your practice with new patients, but neglecting the patients you already have — the core of your business — is never a good idea. If your practice is successfully attracting new patients but losing existing ones, then the net result is not likely to be positive at the end of the year. Real growth happens when your practice can gain new patients AND continue to maintain active, profitable relationships with the existing ones as well.

It’s all about building relationships

Advice, Marketing, Published Articles, Reputation ManagementBy Jackie Ulasewich Cullen November 19, 2021

Women are making their mark in every traditionally male-dominated industry, from finance to space travel, and definitely in dentistry. Where just a decade ago about 24% of all dentists were women, now that figure is closer to 35%, and women graduating from dental school nearly equal the number of men.

Women in dentistry: Challenges and opportunities

Advice, Holidays, Marketing, MyDentalAgency.com, Reputation ManagementBy Jackie Ulasewich Cullen October 25, 2021

Don’t make these ghastly mistakes. Heed my warning before it’s too late! Muahahahaha… Just kidding. Every dental practice has had a marketing setback or two. The good news is mistakes like the ones I just described don’t have to turn into a horrible nightmare.

Do You Want to Read Something Really Scary?

Advice, Capturing New Patients, Marketing, MyDentalAgency.comBy Jackie Ulasewich Cullen October 11, 2021

We often get asked about the difference between sales and marketing and how they work together. Marketing and sales are two closely related concepts that are equally essential if you want to increase revenue for a practice. Understanding the synergy between them is the key to growth.

The Difference Between Sales and Marketing and Why You Need Both

Fun Facts, Marketing, MyDentalAgency.com, Reputation Management, Team WorkBy Jackie Ulasewich Cullen September 23, 2021

Online Community Engagement Activities: What it is and why it’s important for your practice When we think of marketing, of course the first thing that springs to mind is advertising the practice and the services it provides. But that’s only part of it. Marketing is much more than running promotions and explaining to patients why…

Online Community Engagement Activities: What it is and why it’s important for your practice

Advice, Marketing, MyDentalAgency.com, Team WorkBy Jackie Ulasewich Cullen September 6, 2021

If your practice believes marketing is an essential activity for growth, then you are among the vast majority of dentists in the country. But how do you know if your marketing efforts are paying off? Why, with tracking, of course!

Track Marketing Results in 5 Easy Steps

Advice, Marketing, MyDentalAgency.comBy Jackie Ulasewich Cullen July 5, 2021

Independent dental offices have much more to offer and can easily outshine the corporate offices, and patients know this, especially when you market your independent practice effectively.

Don’t fear the corporate dental office down the street… they’ve got nothing on you.

Advice, Content Management, Email Marketing, Marketing, MyDentalAgency.com, Reputation Management, Social Media, WebsiteBy Jackie Ulasewich Cullen June 7, 2021

Dental practices interested in expanding their marketing efforts or perhaps just venturing into digital marketing for the first time may be in the dark about some of the major differences and potential consequences of handling things in house versus trusting it all to a marketing agency. In fact, the differences can be quite significant, and it is important to know about them before making a decision on which direction to go.

DIY Marketing vs. Using a Professional Marketing Agency

Capturing New Patients, Marketing, MyDentalAgency.com, PatientCaptureNowBy Jackie Ulasewich Cullen March 31, 2021

Dental practices are using every advantage they can to stay competitive. Implementing PatientCaptureNow is a great way to stand out in a crowded field and attract high-quality patients. It makes building relationships so much easier, since the prospective patient feels like they already have a connection to your practice.

New-Patient Outreach and How to Make It Work Better for Your Practice

Marketing, My Dental Agency, MyDentalAgency.com, Team WorkBy Jackie Ulasewich Cullen March 27, 2021

My Dental Agency began as an idea from Jackie Ulasewich who, after over a decade of working in dental marketing and business development, felt passionately about helping dental practices grow their businesses and add more new patients. My Dental Agency has taken the guesswork out of marketing a dental practice and has enabled its clients to focus their message, reach their target audience, and increase their new patient opportunities through effective marketing campaigns.