Take a second to think of the most recognizable brands you can, not matter what their purpose. We’ll wait … Chances are, you thought about Nike, Coca-Cola, Visa, Wendy’s, and other corporate giants. What do these businesses have in common (besides big bucks)? They use a comprehensive marketing approach. While you don’t have the same…

Market Like the Big Boys

This article originally appeared in the January/2019 issue of the Academy of General Dentistry’s AGD Impact magazine. When most people consider the concept of vulnerability, they automatically associate it with weakness. The truth is, the ability to demonstrate vulnerability is an effective leadership strategy. If you’re proud of your ability to keep a stiff upper…

Why Vulnerability is the Key to Patient Retention