Dentists of all people understand that there’s a lot more that goes into the daily operation of a business than meets the eye. The front of the house, so to speak, is what the patients see, but it’s the behind-the-scenes that is really the lifeblood of the practice. An effectively planned, implemented, and maintained marketing strategy will pay dividends that far outweigh the initial investment and will continue to do so for many years.

What you’re actually getting for your marketing investment.

Prior to working with us, many of the dental practices we meet with aren’t certain how to know whether their marketing campaigns are really working. One of the questions we get asked most often is how to track what their campaigns are actually producing. To answer that question, we would like to talk a little bit about Marketing ROI — what it is, how to calculate it, and why you should be tracking it.

Marketing ROI

Marketing a dental practice is mostly about attracting new patients, right? Well… not really. Of course you want to grow your practice with new patients, but neglecting the patients you already have — the core of your business — is never a good idea. If your practice is successfully attracting new patients but losing existing ones, then the net result is not likely to be positive at the end of the year. Real growth happens when your practice can gain new patients AND continue to maintain active, profitable relationships with the existing ones as well.

It’s all about building relationships