It’s February, and love is all around. Retail display windows are adorned with red and pink, road-side flower vendors are assembling their signage, and couples young and old are making reservations at their favorite restaurants. Valentine’s Day isn’t just about romantic love, though. You can get in on the love, too. How? By making sure…
We’re all familiar with the concept of New Year’s resolutions. The beginning of a new year is the perfect time to refocus and set goals that will help us be the best version of ourselves. New Year’s Day also creates the perfect opportunity to set goals for your dental practice. Be SMART! Non-specific goals are…
New Year’s Resolutions for Your Practice
On New Year’s Eve, it’s all about the ball dropping in Times Square, fireworks with friends and neighbors, and stealing a kiss from your loved ones at midnight. When we wake up on New Year’s Day, it’s a whole new story. The first day of the new year provides an opportunity for everyone to start…
Use the New Year to Your Advantage
Let’s face it: Unless your practice is in the most remote area of your community, you are competing against other dentists for patients. Without at least one benefit that is unique to your practice, patients are more likely to choose the practice that has the best prices or is closest to their home or office.…
Why Convenience Will Appeal to Your Community
Picture this: You’ve been itching for more implant cases, so you and your marketing team devise a customized campaign sure to make that happen. When the Google ads go live, they reach your target audience as intended. As great as this scenario may seem, you could be losing patients if your team hasn’t been fully…
Take Your Marketing to the Finish Line (With a Little Help From Your Team)
Sleep apnea continues to be a growing concern in the United States. How can we tell? We pay attention to the news, to advancements in medicine, and to our clients. Everything tells us that obstructive sleep apnea is here to stay and there is an expanding need for treatment. What does this have to do…
We’re Paying Attention
In case you’re late to the game, podcasts are WILDLY POPULAR! During our long commutes to work, time on the treadmill, or even as we drift off to sleep, podcasts are keeping us entertained and engaged in what is happening around us. If you haven’t discovered the wonders of podcasts, consider this: As of June…
Haven’t Heard Our Podcast? What Are You Waiting For?
You see them on your daily commute, hear them on the radio, and see them on TV: political ads. No matter which side of the aisle we sit on, most of us can’t wait for November 6 to come and go so we can move past the partisanship and return to good old fashioned billboards,…
What Politics Teaches Us About Marketing
Just as you delight in the success stories of your patients, we revel in the successes of our clients. One of our favorite clients not only achieved the goals they established to meet, they exceeded them, making this practice’s success story one worth sharing. The Background This well-established mid-western practice had three dentists and an…
A Client Success Story
You already know that posting regularly on Facebook is the best way to engage your patients, but when you’re up to your elbows in fillings, implants, and veneers, it’s hard to come up with new ideas. Lucky for you, this is our forte. When you’re struggling to come up with post-worthy material, here are just…