Okay, maybe not actual gold, but what we have to offer is worth more than its weight in gold. At My Dental Agency, we’ve seen the best and the worst of dental marketing. We noticed detrimental patterns as well as beneficial practices that can make or break a business. In our first book, The Dental…
This article originally appeared in the April/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. Marketing your practice can be an overwhelming task. Between reputation management, your website, posting to social media sites, email campaigns and soliciting new reviews, the list seems never-ending. You spend a lot of time ensuring that your practice…
If you think blogs are just for offering parenting advice and providing recipes, you’re wrong. Blogs are instrumental in building businesses, including your dental practice. Here are just a few ways they can help you grow your practice: They keep your website fresh with new content — Your website needs to be updated with new…
One of the best ways to keep your marketing content fresh is to take advantage of the holidays. From a “Jacked-Up Jack o’ Lantern Teeth” contest at Halloween to a “Show Your Teeth Some Love” photo contest for Valentine’s Day, they give your patients a break from the typical dentistry themed posts and remind them…
In the ever-changing landscape of marketing, it’s hard to anticipate what new trends lie ahead. The good news is that there is research that can reliably predict patterns, allowing you to focus your marketing efforts more effectively. This year, video use will be on the rise. Here are some statistics and ideas that just might…
As a dentist and a business owner, you’ve already got your hands full. You probably find yourself worrying about all sorts of responsibilities that they didn’t teach you about in dental school: Hiring staff, bookkeeping, and office maintenance, among them. If bringing in new patients and retaining the ones you’ve got weigh heavily on your…
This article originally appeared in the January/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. The beginning of a new year is the perfect time to reflect on the past year and consider what changes might be made to make 2018 even better. While most people will use the occasion to make personal…
This article originally appeared in the December/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. As a business owner, it is imperative for you to market your practice – unless you really crave alone time. Not only do you need to attract and retain patients, but you have to stay competitive and set…
The Difference Between Quality and Quantity in Patients So often, marketing efforts focus on bringing in more patients. That’s all good and well unless your new patients pop in for an exam and cleaning then disappear, never to be seen again. To make the most of your marketing, seek to appeal to more quality patients…
Spooktacular Marketing Ideas for Halloween Staying on top of marketing tasks can be daunting if you’re doing it consistently. Coming up with topics for blogs, making sure you post up-to-date pictures on your website, frequently posting fresh material on Facebook … all of this takes time. Even if you manage to find time, coming up…
