In the ever-changing landscape of marketing, it’s hard to anticipate what new trends lie ahead. The good news is that there is research that can reliably predict patterns, allowing you to focus your marketing efforts more effectively. This year, video use will be on the rise. Here are some statistics and ideas that just might help your practice be on the rise, as well.
The Stats
In December 2017, 570 respondents — both marketers and consumers — provided statistics for the fourth annual Wyzowl State of Video Marketing Survey. Here are just a few of the results:
We Watch a LOT of Video
Participants indicated that they spend an average of 90 minutes a day watching video content on their computers, tablets, and phones.
Marketing Agencies Love Video
The numbers don’t lie; video is marketing gold. Marketers who were surveyed indicated that video has helped them increase sales, traffic, and time on the websites they maintain.
Consumers Love Video, Too
In the same survey, Wyzowl found that 72% of consumers prefer video content over text. Consumers are also more likely to share video content than text.
How To Use Video For Your Practice
If you’ve got a smartphone and a steady hand, you’ve got all you need to create interesting video content. Here are a few ideas to get you on the right track for 2018:
Patient Testimonials
Nothing is more effective than a testimonial from an actual patient. From whitening to implants, a testimonial is sometimes all it takes to convince a reluctant patient to commit to treatment.
Community Activity
Patients love to see that you’re active in their communities; seeing you in events they’re interested in humanizes you and makes them feel more connected. If you sponsor a sports team, deliver treats to local schools for Teacher Appreciation Week, or volunteer at a soup kitchen, shoot a brief video to share with the world.
Practice Happenings
Do you have a new piece of equipment being delivered? Maybe you’re having a surprise wedding shower for your insurance coordinator? Whatever is happening with your team members, capture it on video.
If you’re wondering how you’re going to become a videographer on top of a dentist and practice owner, don’t worry. Pictures, social network posts, blogs, and emails are still viable ways to reach your patients. When you combine those with video, however, you just might see your practice reach new heights — just like video.
