Okay, maybe not actual gold, but what we have to offer is worth more than its weight in gold. At My Dental Agency, we’ve seen the best and the worst of dental marketing. We noticed detrimental patterns as well as beneficial practices that can make or break a business. In our first book, The Dental Practice Breakthrough, we walk you through the mistakes you’re making with your marketing and what you should be focusing on to grow your practice. Here are the highlights:
The Five Devastating Marketing Mistakes That Are Costing You BIG
This part of the book focuses on the mistakes dentists make all the time. Dentists like you trained to become, well, dentists, not marketing experts. Through no fault of their own, they select options that could potentially sabotage their efforts to grow their practice, such as:
- Using templated copy on their websites, blogs, and emails.
- Focusing too much on Google rankings and bringing in new patients.
- Using multiple vendors, creating a disjointed marketing campaign.
- Not letting their personality show in their marketing efforts.
- Creating boring content that doesn’t appeal to their target audience.
The Three R’s
This section provides information about how you can grow your practice by focusing on the right things:
- Managing your online reputation.
- Using content that will help you establish relationships with your patients.
- Remembering and retaining those who helped you get where you are today: your current patients.
Now you know the basics, but for the details, you’ll need the book. Whether you’re a new dentist trying to build a brand-new practice or a seasoned dentist who wants to grow their practice before retirement, the details we provide can help you transform your business. What are you waiting for? We’d love to send you a complimentary copy of The Dental Practice Breakthrough; all you have to do is follow through.
