Bad reviews can really hurt your practice, especially when the bad review is for another practice but ends up on your Google or Facebook page. Check out this case study to learn more and how you can build your reviews back up.
What do new patients look for when choosing a dentist? People purchase products and services based more on the results, or benefits, they will receive rather than their features. The same goes for your patients. Businesses across the board like to describe their product’s bells and whistles or the many, many details of what’s included with their service. New patients, however, will resonate more with your marketing and brand when you describe how the results of a treatment will make them feel, because that is what they are really interested in. When you focus on features, well, you may blend in with every other dentist who delivers the same services. Here are a few examples to show you what we mean.
Features Vs. Benefits
Among the many questions we are being asked from our dentists, the most common one is, “What can I be doing now?” In some cases, dentists think they should just pare back or stop marketing; stop posting on Facebook, pause emails, stop their Google and Facebook ads and discontinue adding content to their website. We…
Ways to Market During These Uncertain Times
You’ve probably noticed on your practice’s Facebook page that you have the ability to boost your post, meaning that you pay a small amount of money to get a single post seen by a wider audience. You may even get messages from Facebook telling you how many more people will see your post if you…
To Boost or Not to Boost: What you should know about Facebook’s boost button
Chances are if you have been utilizing online patient reviews as part of your marketing strategy, you might get a not so flattering one every now and then. Everyone does. The question however, is how will this affect your practice and what can you do about them.
Less is More: The guide on decluttering your digital marketing
Practices often ask us, “Should I continue running an ad on this site?” or “Should I continue spending money on these postcards?” Our question to them is, have you tracked the results of the campaign? One of the biggest challenges with marketing is measuring results. While not all of your marketing efforts can be precisely tracked, much of it can.
Data Driven Marketing
Not all dentists are the same, but do your patients know that? When we ask doctors what makes them unique most of them give us the same answer, “ We are friendly, have a great team and use state-of-the-art technology.” These are all great attributes, but how will this make you different from all the…
What Makes You, You
Not many people think of going to the dentist as fun. As with most health practitioners, the dentist is usually thought of as a serious and professional place. Marketing your dental practice, however, can attract more people with the use of some light hearted humor. There are many, shall we say not so fun brands, that spice up their marketing to stand out and get noticed. Geico Insurance, for example, took a dull subject and created amusing advertisements that are well recognized across multiple media channels. Not all practices may be feel up to this type of marketing but if you like to think of yourself as fun, laid back and you are willing to stand out then a campaign that grabs attention may be for you.
Spice Up Your Marketing
When you think of marketing your practice, you probably think about using your website, social media posts, emails, and online ads to attract new patients. In any solid marketing strategy, however, you shouldn’t overlook your existing patients-they are key to the success of your practice. In fact, once you acquire a patient, think of it as just the beginning of your marketing relationship with them, as well. Here are reasons why you should:
Don’t Stop….Marketing
The countdown to the New Year has begun, and we can’t wait to help market our clients in 2020 so they can reach even more new patients and grow their practice. This is also a time to reflect on what we can do different, or improve upon so that marketing processes and plans run more effectively. One common occurrence we notice is that dental practices start to plan in late November to do something special for the holidays. Most likely, they are not aware that as a marketing agency we work months in advance on projects and they should too. Here’s how your practice can plan properly for effective marketing next year.
