Take Advantage of Back-To-School Season to Market Your Practice As the lazy days of summer are replaced with back to school planning, now is an ideal time of year to market your practice not only for children’s services but adults, too. The school calendar affects everyone. People are ready to fall back into a normal…
This article originally appeared in the July/2019 issue of the Academy of General Dentistry’s AGD Impact magazine.
You take great pride in offering the highest quality dentistry available. You invest in the best equipment, attend training sessions to grow professionally and hold memberships in the most renowned organizations. Therefore, you don’t feel obligated to offer discounted treatments. Aren’t patients willing to pay for quality treatment?
The short answer is yes, but competing in a market that is saturated with businesses offering specials and discounts can be tricky. To resonate with the right patients, you have to appeal to their appreciation of excellence.
When you use Google to look up a product or business, you’re inundated with text. You see relevant search results, one after another, and then scroll down to another list of related searches. You click on a search result that fits then are whisked away to a website that isn’t quite what you were looking…
When a practice is interested in our services, we go to great lengths to provide a detailed marketing strategy that is backed by data and LOTS of experience. Whether they want to grow a brand new practice or simply want to draw more quality patients, we’ve got solutions. Those we meet with almost always believe…
Take a second to think of the most recognizable brands you can, not matter what their purpose. We’ll wait … Chances are, you thought about Nike, Coca-Cola, Visa, Wendy’s, and other corporate giants. What do these businesses have in common (besides big bucks)? They use a comprehensive marketing approach. While you don’t have the same…
If you’ve ever watched American Idol, Shark Tank, or Extreme Makeover, one thing is clear: Everyone loves a success story. Witnessing personal or professional transformations are not only heartwarming, but often times motivational, as well. After all … if they can do it, why can’t you? This is also true of your practice, which is…
We may be repeating ourselves, but sleep dentistry should be on your radar. Sleep apnea is pervasive, and potential patients are seeking solutions. How do we know? Because our clients that offer sleep dentistry have met with great success. In fact, one particular client recently gained 237 leads from a single Facebook ad! What’s the…
If you’re looking for new ways to engage your patients, then luck is on your side. St. Patrick’s Day provides the perfect opportunity to stay in front of your patients, show them that you’ve got a touch of the Blarney in you, and keep all eyes — Irish or otherwise — smiling. Here are a…
You’ve been feeling overwhelmed by wearing so many different hats. You want to focus on dentistry, but that will mean trusting others with the myriad responsibilities of running a business — and that hasn’t worked out for you in the past. If you’ve been burned by a marketing (or any other) agency, it’s time to…
This article originally appeared in the January/2019 issue of the Academy of General Dentistry’s AGD Impact magazine. When most people consider the concept of vulnerability, they automatically associate it with weakness. The truth is, the ability to demonstrate vulnerability is an effective leadership strategy. If you’re proud of your ability to keep a stiff upper…