Among the many questions we are being asked from our dentists, the most common one is, “What can I be doing now?” In some cases, dentists think they should just pare back or stop marketing; stop posting on Facebook, pause emails, stop their Google and Facebook ads and discontinue adding content to their website. We…
You’ve probably noticed on your practice’s Facebook page that you have the ability to boost your post, meaning that you pay a small amount of money to get a single post seen by a wider audience. You may even get messages from Facebook telling you how many more people will see your post if you…
Chances are if you have been utilizing online patient reviews as part of your marketing strategy, you might get a not so flattering one every now and then. Everyone does. The question however, is how will this affect your practice and what can you do about them.
Practices often ask us, “Should I continue running an ad on this site?” or “Should I continue spending money on these postcards?” Our question to them is, have you tracked the results of the campaign? One of the biggest challenges with marketing is measuring results. While not all of your marketing efforts can be precisely tracked, much of it can.
Not all dentists are the same, but do your patients know that? When we ask doctors what makes them unique most of them give us the same answer, “ We are friendly, have a great team and use state-of-the-art technology.” These are all great attributes, but how will this make you different from all the…
Not many people think of going to the dentist as fun. As with most health practitioners, the dentist is usually thought of as a serious and professional place. Marketing your dental practice, however, can attract more people with the use of some light hearted humor. There are many, shall we say not so fun brands, that spice up their marketing to stand out and get noticed. Geico Insurance, for example, took a dull subject and created amusing advertisements that are well recognized across multiple media channels. Not all practices may be feel up to this type of marketing but if you like to think of yourself as fun, laid back and you are willing to stand out then a campaign that grabs attention may be for you.
When you think of marketing your practice, you probably think about using your website, social media posts, emails, and online ads to attract new patients. In any solid marketing strategy, however, you shouldn’t overlook your existing patients-they are key to the success of your practice. In fact, once you acquire a patient, think of it as just the beginning of your marketing relationship with them, as well. Here are reasons why you should:
The countdown to the New Year has begun, and we can’t wait to help market our clients in 2020 so they can reach even more new patients and grow their practice. This is also a time to reflect on what we can do different, or improve upon so that marketing processes and plans run more effectively. One common occurrence we notice is that dental practices start to plan in late November to do something special for the holidays. Most likely, they are not aware that as a marketing agency we work months in advance on projects and they should too. Here’s how your practice can plan properly for effective marketing next year.
Unlike a Halloween horror movie, marketing your practice doesn’t have to be scary. The trick is to not be like Freddy or Jason when it comes to digital marketing and scare your patients away with creepy tactics. Instead follow these tips to lead you out of the corn maze and have your patients calling you the hero.
Video is one of the most effective ways to quickly engage with patients and tell them about you and your practice. It personalizes the information on your website and social media pages, giving people a sneak-peak into you as a person. Whether you’ve used video as part of your marketing before or would like to start, there are 2 great ways to use it on your website and in your marketing.
