Business leaders young and old face the same problem — how to form a solid team that will work hard to promote the business’s success. Whether it’s a new business or an established one, the people you recruit will be crucial to your survival.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
With social media continuing to grow in popularity, many people believe that email is no longer relevant. We don’t believe that’s true. In fact, email is one of the most powerful marketing tools a dental practice has at its disposal for various reasons, one of them being that not everyone is on social media, but pretty much everyone has an email that they check every day. Adding email to your practice’s marketing strategy is an effective and efficient way to reach a large number of people in a short period of time, and it is far more flexible than any other form of marketing communication.
Email is Not Dead
Marketing is an art and a science. To be effective, your marketing has to appeal to your target audience by giving them information they want and need, and it has to be compelling enough to make them pay attention. So, what works best when it comes to marketing communications? Let’s talk about it.
How to Effectively Communicate to Grow Your Practice
There are plenty of patients for every dental practice to be successful, which is why we never want our clients to obsess over what others are doing as far as pricing, promotions, or advertising. However, we do actively encourage them to stay aware of what is going on around them in general.
Do You Know What’s Happening In Your Market?
When it comes to marketing, there’s nothing more convincing than seeing real results and case studies showing the progress from start to finish, the specific steps it took to get there, and the detailed end results.
Marketing for Today’s Dental Practice
Has your marketing strategy been producing the results you want? Do you feel like your efforts are falling flat? Perhaps it’s time to take a good look at your current marketing strategy and make some changes. Implementing three simple strategies could vastly improve the marketing results for your practice.
3 Things You Should Change in Your Marketing Right Now
There are thousands of marketing and advertising agencies in the US, from huge, national corporations to tiny boutique agencies with a single owner, and everything in between. Obviously, not all marketing agencies are equal.
Top 5 Advantages of Working with a Marketing Agency that Specializes in Dentistry
When something doesn’t go exactly the way we want it to, it’s easy to point fingers at external factors. We are not usually inclined to admit that we ourselves may be responsible for the undesirable outcome.
Marketing Agency vs. Business Owner: Who’s to Blame When Leads Don’t Convert to Customers?
Is your practice taking advantage of every sales opportunity that comes its way during the day? Does your staff know what sales leads look like? Surprisingly, while many dental practices believe they are capitalizing on all the opportunities they receive to sell to patients, they are actually not.
How Does Your Practice Handle Sales Leads?
Danielle is so much fun to work with, and her positivity on the job is absolutely infectious! We couldn’t have asked for a better fit, and we’re so glad she found us.
