With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.

Karinna, one of our Clinical Advisory Board members, was having trouble recruiting team members to create custom content for the practice’s social media. She’s started using a sign-up sheet, and it’s working! Now, people are volunteering every month to make content. Watch this video to see the spreadsheet and learn how Karinna is using it to keep her team engaged. Do you think this would work at your practice? For more marketing-related content, follow My Dental Agency!

How to Get Your Team More Engaged in Making Social Media Content

As much as a dental practice may strive to keep patients happy, providing excellent care and service, sometimes negative reviews happen. We asked Dr. David Pearce, retired owner of a lucrative practice and current dental coach and MDA CAB member, to share some advice about how to deal with negative reviews.

The Dreaded Negative Review: What to Do if You Get One

My Dental Agency often relies on a Clinical Advisory Board, a panel of highly esteemed dental professionals we consult to ensure that we are creating accurate and useful campaigns for our clients. Recently, one of our CAB members, Dr. David R. Pearce, spoke about why he believes the CAB is essential. Listen to him here, and continue reading to learn more about why our CAB is such a valuable asset.

3 Reasons Why Having a Clinical Advisory Board is Important

Dentistry is about more than just creating healthy smiles. It’s also about fostering strong, lasting relationships with patients. Because patients have a wealth of choices and plenty of information at their fingertips when it comes to selecting a dental practice, it is crucial for dentists to adopt a patient-centric approach to marketing. Building trust and loyalty is vital not only for a dental practice’s success, but also for the overall well-being of the patients who rely on it for the sake of their oral health.

Patient-Centric Marketing: How Dental Practices Can Build Trust and Loyalty

Dental assistants wear many hats, and Karinna is no exception. One of her roles is to be the \”point of contact\” for MDA. Karinna, a long-time dental assistant and CAB member, was kind enough to talk candidly about what she does in a day, her role as the marketing liaison, and how she feels about custom social media content. You might be surprised at just how involved she really is in all the marketing activities. Our hat’s off to Karinna for being so dedicated and enthusiastic!

CAB Member Karinna Reveals Her Secrets to Staying Organized & On Top of Things