The post-pandemic marketing landscape can be sensitive from a marketing perspective, but there are definitely opportunities for dentists to serve patients whose dental health has suffered over the last two years. Dental implants is one of those opportunities.
Marketing can mean different things to different people, and how someone defines it often has a lot to do with their personal and professional experience.
My career started the way it does for so many entrepreneurs — in corporate America. I spent a lot of years climbing the ladder rung by rung, playing politics and enduring all the bureaucracy you have to deal with when you work at a $100 million corporation.
For those who are not familiar, Google My Business is a free marketing tool that lets dentists supply details about their practices that can be searched and found online by patients in the local area.
We’ve said it before, and we’ll keep saying it, digital marketing is the best way for a dental practice to stay competitive in the age where people can get information about nearly everything online
We sat down with one of our long-time clients, Dr. Lee Brown of Brown & Gettings, DDS in Cincinnati, OH, who has been using PCN to manage new patient leads more effectively and efficiently at his practice.
I am proud to have an amazing business partner like Shawn Berg. Not only was he part of the hard work and dedication to establishing My Dental Agency and getting it off the ground, he is integral to its continued success.
AI is not just a concept for big companies. In fact, small companies everywhere use AI to enhance their marketing efforts, including independent dental practices. It may also be surprising to learn that some of the marketing tools that dental practices use regularly are based on AI.
The Academy of General Dentistry is the only professional association dedicated to general dentists in the US. As you probably already know, it provides invaluable services to over 40,000 members nationwide.
One of our clients recently wrote an article about how to build a successful dental practice, and we think he hit the nail on the head when he explained that marketing is a key factor in his success.