With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.

It has been nearly two decades since I started my career in dental marketing, and I have spent every year growing, learning, and succeeding. There are certainly other marketing companies out there who have started to court dentists, but few of them have the years of experience I do, and even fewer have spent the amount of time and effort myself and my team have specializing in digital marketing for dental practices. This is an important distinguishing factor for my company and my clients.

Experience Matters

Recently, a story made headlines about a dental patient who received an extreme amount of work done in a single visit and is now suing the dentist who performed the work for pain and suffering. Local and national news outlets picked up the story, featuring it in broadcasts, online, and on social media. Regardless of how people in the dental community view the story, the potential for it, or another story like it, to scare people who already distrust dentists is very real.

When Dentistry Is in Under Fire: A Guide to Navigating Negative Headlines

Not all marketing activities are going to net immediate results, so is it worth spending time and money on them? It is a reasonable question, and one I have had to address with many of my clients. Most business owners understand that, with marketing, rarely will they get instant gratification. However, when it comes to implementing a marketing strategy for their business, they may have difficulty understanding why they should invest time and effort in activities with a longer term payoff.

Immediate Results Aren’t Everything — Here’s Why Playing the Long Game in Marketing Is Worth It