With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.

Slow and steady wins the race. Sometimes, you need to slow down to speed up. The journey of a thousand miles starts with one step. There are so many sayings that express the idea that slow progress is better than sudden success, yet most businesses don’t operate that way. On the contrary, business owners often feel an intense pressure to achieve instant success and dominate the market.

Don’t Confuse Fast Growth With Real Success. Here’s Why High-Performing Entrepreneurs Choose to Take It Slow.

A well-maintained Google Business Profile (GBP) has become a critical factor in how patients find dental practices online, and it should not be a surprise to anyone. Google has been open about prioritizing user experience and relevance to generate more relevant search results for its users. In competitive local markets, we often see that dental practices with active and complete GBPs are more visible in local search results, which aligns with Google’s stated priorities around relevance and accuracy.

How Google’s Shifting Local Algorithms Are Changing Dental Search

The Success Series continues with “Why Dr. Stacy Chose Foundation Over Gimmicks & How It Changed Her Marketing,” featuring Dr. Stacy Reece of Advanced Dentistry of Kearney in Kearney, Nebraska. In this installment, our Relationship Development Manager, Nicole Trailer, interviewed Dr. Reece to find out more about her experience as a My Dental Agency client.

Building the Foundation for Success With the Right Marketing Partner

In the world of dentistry and in marketing, the competition is fierce. At MDA, we’re fully aware that other marketing agencies solicit our clients and sometimes even convince them to make the switch. However, it doesn’t always turn out to be a better deal for the practice. Often, the clients that leave return to us, and when they do, we welcome them with open arms, no judgment, no hard feelings. We simply pick up where we left off.

The Grass Isn’t Always Greener, and It’s OK to Go Back

With fee-for-service gaining popularity among privately owned dental practices, many dentists want to know what it takes to succeed. In my experience working with fee-for-service practices, the top-performing dentists know exactly which patients they wish to serve and are committed to providing an exceptional patient experience. Most importantly, their marketing strategy aligns with their goals.

6 Things the Most Successful Fee-for-Service Dental Practices Have in Common

In this Success Series conversation, Nicole talks with Dr. Stacy about why she chose a foundation-first approach instead of gimmicky, surface-level marketing. She shares how MDA’s relationship-focused process aligned with her philosophy, what made her feel confident taking the next step, and how collaboration, creativity, and PatientCaptureNow have helped her boutique practice grow with intention and authenticity.

The Success Series | Why Dr. Stacy Chose Foundation Over Gimmicks & How It Changed Her Marketing

Another installment in our Success Series, “Dr. Stryker: From Custom Marketing to 2-4x Bigger Cases,” features Dr. Chris Stryker from Lincoln Crossings Dental Care in North Huntingdon, Pennsylvania, and Dr. David Pearce, one of our esteemed Clinical Advisory Board members and a retired practice owner turned consultant. Dr. Stryker has been working with MDA for three years, and Dr. Pearce trusted MDA to handle his practice’s digital marketing for many years before refocusing. The two friends took a moment to catch up and talk about how working with My Dental Agency shaped their practices and their outlook on collaborating with a professional marketing agency.

Success Series | Dr. Stryker: From Custom Marketing to 2-4x Bigger Cases