Think of the last memorable customer service experience you had. Does it stand out for being exceptional or terrible? I’m willing to bet the latter, not because most of us are experiencing bad customer service but because researchers have long believed that we’re wired to remember the negative more than the positive.
Every year, the Tampa Bay Business Journal (TBBJ) publishes a list of local companies raising the bar for workplace culture, and for the third time, My Dental Agency is on it! Being honored as one of Tampa’s Best Places to Work is an incredible accomplishment. But earning a spot on the list for three years is a testament to our commitment to supporting our team, and, by extension, our clients.
Every dental practice has a unique story, patient base, and vision for growth. In this episode of Candid Conversations, Jackie and Nicole discuss why effective marketing should never be one-size-fits-all. Learn how custom strategies, transparent communication, and a deep understanding of each practice help create marketing that feels authentic, stands out from the competition, and attracts the right patients.
Working with a boutique marketing agency like My Dental Agency offers several advantages, most notably personalized service that adapts to your practice’s needs. The cornerstone of exceptional service is communication, an area in which our entire team excels. It’s no secret that we are proud of our dedication to open, honest communication.
After ten years working exclusively with independently owned dental practices, MDA has developed a process for new clients that ensures the smoothest possible transition, whether they’re changing marketing agencies or hiring one for the first time. Our goal is to minimize hiccups, maximize satisfaction, and set our client and our team up for a successful, long-lasting relationship.
Your website is your virtual storefront and, more often than not, a patient’s first impression of your practice. Patients will decide whether to contact your practice based solely on the homepage. Therefore, if you want patients to spend more than 20 seconds on your website, it needs to have the right mix of graphics, content, and design elements to entice them to go deeper.
If a patient saw your website, your Instagram, and then walked into your office… would it all feel like the same practice?
Imagine for a moment that you’re a small dental practice with a full schedule of patients every day, yet you’re not seeing significant revenue growth. Why might that be? Could it be that many of the patients on the books aren’t qualified? Could there be a disproportionate number of cancellations and no-shows? Not likely.
As a marketing professional who has been working exclusively with private dental practices for the last ten years, I’ve seen hundreds of dentists achieve remarkable growth and just as many continue to struggle year after year. In my experience, the thing that makes the biggest difference between success and stagnation is approach, and my partners in creating this initiative agree.
Anyone with a computer, smartphone, or tablet can browse your practice’s website, read online reviews from your patients, and find your social media content in seconds with a simple Google search. Of course, a potential patient will form an opinion about your practice based on what they see. Are you confident that your practice’s online presence inspires trust? If not, what do you intend to do about it?
