All dental practices are pretty much the same, right? They all offer the same basic services and have similar equipment, and for the most part their patients want the same things. Of course not! Yes, there are some patients who typically only need routine services and for them, perhaps one dental practice is as good as the next. But there are so many more patients out there looking for something more special from their dentist.
Did you know that the nation’s total population grew by over 1.15 million people in the past 18 months? The two states that grew the fastest during this time were Texas and Florida, but many other states have seen increases: Nevada, Arizona, Utah, North and South Carolina. But people are not only moving to the sunny states; Washington and Colorado have also seen explosive growth in recent years.
My Dental Agency is honored to have been named as one of the Top 10 Healthcare Marketing Consulting/Services Companies by Healthcare Tech Outlook.
Implants are a popular and profitable procedure. So how does a practice go about attracting more patients who want them? After working in the dental marketing field for some time, we’ve picked up a few tips on what NOT to do…
Most people understand that creating a good first impression is important when it comes to success. The same can be said about a dental practice. With so many dental offices now taking advantage of digital marketing, a practice needs to go a little further to win patients’ hearts and minds. To create an excellent first impression and get more new patients in the door, a good marketing strategy should include the patients experience into consideration even before they contact the practice—and that doesn’t just mean having a great website.
Why does a patient choose one dental practice over another? Does it have to do with location, insurance or state-of-the-art equipment? Perhaps that’s how the search starts. However, once a prospective patient has narrowed down his or her choices and fills out online appointment requests, more often than not their choice will depend on which practice responds the fastest.
New year, new you, as the saying goes. Everyone is making their New Year’s resolutions, vowing to eat better, exercise more, volunteer at shelter, and begin composting in the backyard. And while those are all great things on a personal level, they won’t do much to help your dental practice. So, let’s think about making some New Year’s Marketing Resolutions to start the year off with a bang and hopefully avoid some costly mistakes.
Marketing agencies are everywhere, but not all are created equal when it comes to dental practices. If you want the best chance at success, your marketing agency shouldn’t just be a company that you do business with occasionally. It should be a strategic partner and an asset to your practice. That is why it’s important to find an agency you can really work with closely, one that shares your values, and one you can see yourself working with over the long term. Otherwise, you’re likely to end up spending hard-earned money to get little benefit. How can you know if you’ve chosen the right marketing agency for your practice? Look at three things: approach, philosophy, and the quality of new-patient leads.
A popular marketing adage states: “When times are good, you should advertise. When times are bad, you must advertise.” This is a fitting attitude given the COVID-19 pandemic, but of course you would expect a marketing agency to say that.
What is the single most important resource for a dental practice? Most dentists would say time. There just never seems to be enough of it. When we talk to practices about investing in a marketing campaign, invariably one of the first questions is, “How much extra time will it take me or my team each day?” And our response is, none. We’ve got it all worked out.