As 2025 approaches, it’s a good time to take a step back and think about how your dental practice can stay ahead of the curve. Patients’ needs and expectations keep changing, and practices that adapt to meet them will come out on top. So, what should you focus on to ensure you’re not just keeping up, but connecting with your patients and standing out? Here are seven simple strategies that can help you create an experience that keeps patients coming back.
Running a dental practice is more than just providing exceptional care—it’s about ensuring patients find you, trust you, and keep coming back. But how much should you invest in marketing to make this happen? Many practices struggle with this question, often spending too little or without clear direction.
How Much Should You Invest in Marketing Your Dental Practice?
Video marketing has come a long way, and it’s now easier than ever for dental practices to use video to connect with patients. Gone are the days when creating a high-quality video required fancy equipment and a big budget. Today, all you need to get started is a smartphone, good lighting, and a quiet space. With just a few simple tools, your practice can create engaging video content that showcases your team, services, and patient experiences in a way that builds trust and familiarity.
Engaging Patients and Building Trust Through Video Content
Most dental practices believe they’ve created an environment where patients naturally want to return. After all, exceptional service and quality care should be enough, right? But as Karinna, a dental assistant and member of My Dental Agency’s Clinical Advisory Board (CAB), recently shared, it takes more than just good care to turn one-time patients into lifelong ones.
The Importance of Patient Retention in Growing Your Practice
Many dental practices believe they don’t need to worry about the competition down the street. After all, with a larger team, cutting-edge technology, or a more personal approach to patient care, it’s easy to assume your practice naturally stands out. While these strengths may hold true in real life, they can be lost when prospective patients search online. Their decision often boils down to what they can find on the internet—which may not always reflect the true patient experience your practice delivers.
Compete Where It Counts: Why Your Practice’s Online Presence Matters
Ever wonder how My Dental Agency came to be? With so many industries to choose from, why did we decide to focus on dental marketing? It all comes down to our deep industry knowledge, practical experience, and a clear need we saw within the dental community.
The Story Behind My Dental Agency’s Dental Focus
Nowadays, MDA is actually helping us a lot! I have no knowledge of what’s going on online… They are helping us relay our message to the world.
Client Stories – Northridge Dental Group
Hear from one of our satisfied clients, Dr. Maria Bustamante, about her experience with My Dental Agency.
Client Stories – Dr. Maria Bustamante – Seven Star Dental
Hear from one of our satisfied clients about their experience with My Dental Agency.
My Dental Agency Gives Us More Time With Our Patients
When you find the right marketing partner for your dental practice, everything just clicks. That’s what happened when Dr. Hoda Kazemifar of Reston Serenity Smiles met Jackie and Sean. She had tried a lot of different things to market her practice and still felt unsatisfied, but when she found MDA, she knew immediately it was the right fit. If you don’t feel that way about your current marketing partner, then you need to watch this video to hear what makes MDA better than the rest.