Dentistry is about more than just creating healthy smiles. It’s also about fostering strong, lasting relationships with patients. Because patients have a wealth of choices and plenty of information at their fingertips when it comes to selecting a dental practice, it is crucial for dentists to adopt a patient-centric approach to marketing. Building trust and loyalty is vital not only for a dental practice’s success, but also for the overall well-being of the patients who rely on it for the sake of their oral health.
Last month we explored how hospitality can have a profound effect on the quality of dental care and contribute to the success of a practice. This month, we are diving into two more aspects that Dr. David R. Pearce considers to have been essential to his extreme success as a dental practitioner: greater comfort in dental treatments and adding value over time.
Dental implants are a revolutionary solution for patients facing tooth loss, significantly improving their oral health and their overall quality of life. Effective marketing of dental implants can yield numerous benefits for dental practices, attracting high-quality patients who are committed to their treatment plans. Even if a dental practice does not perform implant placement, marketing for dental implants can still be a strategic way to target patients with specific needs and establish long-term relationships.
Dental fear is a real challenge for so many patients and dentists alike. Patients who fear the dentist are usually the ones who need care the most, and dentists often struggle with how to help them set aside their fears to get the treatment they require. Thankfully, with more information widely available to the public and the option to use digital media as an educational tool, dentists have more opportunity than ever before to help their patients understand their fear and overcome it.
What’s the difference between a corporate and a private dental practice in the eyes of a patient? In most cases, there is none. Dental practice owners, of course, can rattle off a list of things that make a private practice different from a corporate one. But… are they getting that across to their potential patients?
I asked Dr. David R. Pearce, a retired dental practice owner and now a consultant, to share with me three things he implemented in his practice that focused on quality and that he considers essential to the success he was able to achieve. And while I wanted him to say, “I owe all of my success to MDA”, I knew that would not be his answer, because Dr. Pearce was already on the success path even before he started trusting us with his digital marketing. What he did say, though, was interesting, and probably not what anyone reading this blog would expect.
We meet so many dentists who are just completely over insurance companies and their limitations. If you take the time to break it down, the pricing restrictions they impose can be very costly. That’s why some dentists are ditching insurance and running their practices on their own terms. How are they doing it? With the help of Dr. Lee Brown and Freedom Dental Coaching.
Have you recently tried to search a business, service provider, or medical professional on the internet only to find that they don’t have any real online presence to speak of? Maybe you can find the phone number and address on Google, but no website. Maybe you find them on Facebook, but there hasn’t been a post in over a year. Maybe you locate a website, but it does not contain much useful information other than contact details. How likely are you, as a consumer, to trust that business or professional?
When it comes to marketing any business, data never lies. However, it is easy to let our personal tastes and inner voices prevail, even if we do not have the data to back it up. The business owner’s opinions certainly have a place in devising their marketing plans, but they should never become an obstacle to success. And that is why I always use hard numbers to guide my marketing plans rather than gut feelings.
Summer is drawing to a close, and fall will soon be here. It might seem a little early to start thinking about the end of the year, but when it comes to marketing, this is the perfect time to begin planning year-end and holiday campaigns to avoid stress and prevent things from falling through the cracks. Here are 3 things that every dental practice should be planning for now to be well prepared for the last quarter of the year.