With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.

Dentistry is about more than just creating healthy smiles. It’s also about fostering strong, lasting relationships with patients. Because patients have a wealth of choices and plenty of information at their fingertips when it comes to selecting a dental practice, it is crucial for dentists to adopt a patient-centric approach to marketing. Building trust and loyalty is vital not only for a dental practice’s success, but also for the overall well-being of the patients who rely on it for the sake of their oral health.

Patient-Centric Marketing: How Dental Practices Can Build Trust and Loyalty

Dental implants are a revolutionary solution for patients facing tooth loss, significantly improving their oral health and their overall quality of life. Effective marketing of dental implants can yield numerous benefits for dental practices, attracting high-quality patients who are committed to their treatment plans. Even if a dental practice does not perform implant placement, marketing for dental implants can still be a strategic way to target patients with specific needs and establish long-term relationships.

The Power of Dental Implant Marketing

Dental fear is a real challenge for so many patients and dentists alike. Patients who fear the dentist are usually the ones who need care the most, and dentists often struggle with how to help them set aside their fears to get the treatment they require. Thankfully, with more information widely available to the public and the option to use digital media as an educational tool, dentists have more opportunity than ever before to help their patients understand their fear and overcome it.

Targeting Patients with Dental Fear

I asked Dr. David R. Pearce, a retired dental practice owner and now a consultant, to share with me three things he implemented in his practice that focused on quality and that he considers essential to the success he was able to achieve. And while I wanted him to say, “I owe all of my success to MDA”, I knew that would not be his answer, because Dr. Pearce was already on the success path even before he started trusting us with his digital marketing. What he did say, though, was interesting, and probably not what anyone reading this blog would expect.

Quality in Dentistry: 3 Keys to Success – Part 1

We meet so many dentists who are just completely over insurance companies and their limitations. If you take the time to break it down, the pricing restrictions they impose can be very costly. That’s why some dentists are ditching insurance and running their practices on their own terms. How are they doing it? With the help of Dr. Lee Brown and Freedom Dental Coaching.

A BETTER Way to Practice Dentistry