Emily Stanley joined My Dental Agency in 2022 as a video designer and has since taken on the role of project manager as well. In her time with us, she’s hit the ground running, learning new skills and taking on challenges that test her innate creativity and problem-solving skills. While Emily is no stranger to digital marketing, most of her career and training have been in an entirely different area.
Difficult conversations about performance should not be the norm for any business, but sometimes they are unavoidable. Here’s how to navigate them successfully.
Word of mouth is still alive and kicking in the digital age. A friend’s recommendation carries a lot of weight if someone is looking for a dentist they can trust. When it comes to word-of-mouth referrals, digital marketing is influential on both sides of the equation: the patient making the referral and the potential new patient they are referring. In essence, a consistent and strong digital presence boosts referrals.
One of the secrets to effective marketing is “show, don’t tell,” a concept used by writers to develop compelling stories. The basic idea is that showing is more effective than telling because showing immerses a person in a visual experience, inviting them to use their imagination, while telling only conveys information and requires no engagement.
Whether you’re new to marketing or you’ve been at it for a while, there is always something to learn. Dr. Pearce is one of our esteemed Clinical Advisory Board members and a retired practitioner who now coaches dentists on how to successfully build the type of practice they want.
Dr. Cassandra Murphy, practitioner/owner of Bozeman Gentle Dentistry in Bozeman, MT hired MDA in early 2023 and has since seen a huge improvement in the number and quality of new patients.
As a business owner, a dentist knows when something is off. Just like there are dental practices that overcharge and underdeliver, there are also marketing companies that do the same thing. It is always important to use good business sense to vet a new marketing agency and do your due diligence.
We love highlighting our successful clients, like Dr. Brown, especially when they are so kind to share information that can help other practices achieve their goals. His latest venture is off to a great start. We support him wholeheartedly in this endeavor, and it’s pretty clear from his interview with Jackie that the feeling is mutual.
No one wants to lose patients to another practice for a reason that could have easily been remedied with more attention to the patient experience. Don’t let the practice down the street outshine yours. Focus on building a reputation for good customer service, and soon, your practice will be the one outshining all the others.
A Google Business Profile is more than just a listing with your practice’s address, phone number, and website. It is one of the primary ways your potential patients will find your practice and engage with it online. If you have not completed your practice’s GBP profile yet, you should do so soon, and you’ll want to follow this guide to building and optimizing it to attract new patients.
