It may be cliché, but that doesn’t make it any less true: Sometimes less is more. It’s exciting when your company starts to see a steady influx of interest, and it’s also tempting to say yes to every opportunity that comes along. After all, who knows how long the boom will last?
In this Success Series conversation, Nicole talks with Dr. Stacy about why she chose a foundation-first approach instead of gimmicky, surface-level marketing. She shares how MDA’s relationship-focused process aligned with her philosophy, what made her feel confident taking the next step, and how collaboration, creativity, and PatientCaptureNow have helped her boutique practice grow with intention and authenticity.
On this episode of Candid Conversations, Nicole and I talk about something that happens more often than you’d think, former clients returning after working with other agencies.
Another installment in our Success Series, “Dr. Stryker: From Custom Marketing to 2-4x Bigger Cases,” features Dr. Chris Stryker from Lincoln Crossings Dental Care in North Huntingdon, Pennsylvania, and Dr. David Pearce, one of our esteemed Clinical Advisory Board members and a retired practice owner turned consultant. Dr. Stryker has been working with MDA for three years, and Dr. Pearce trusted MDA to handle his practice’s digital marketing for many years before refocusing. The two friends took a moment to catch up and talk about how working with My Dental Agency shaped their practices and their outlook on collaborating with a professional marketing agency.
Going with your gut and not looking at the data will lead to misinformed marketing decisions. That’s why Jackie Cullen, co-founder of My Dental Agency, is so big on data. In her experience, data-based marketing decisions lead to more successful campaigns and higher quality business every time. Of course, you want to know more, so watch this video until the end. For more information about implementing data-driven marketing at your practice, contact MDA to set up a consultation.
Dental insurance is a hot-button topic for practices that operate on a fully fee-for-service basis as well as those that are in network with every insurance company imaginable. The healthcare system has trained patients only to use providers within their insurance network. Practices usually include this in the list of cons when considering the fee-for-service model, and fee-for-service practices often struggle with overcoming the insurance bias with new patients. What if I told you that we’ve unlocked the secret to booking more new patient appointments even when your practice is out of network?
These real dental teams share how PatientCaptureNow has transformed their daily workflow. Saving hours, streamlining communication, and helping them connect with more patients.
This is what success inside PatientCaptureNow looks like: teams who set goals, track their wins, and turn more online leads into scheduled appointments. It’s not luck. It’s a system that helps practices follow up the right way, turning online appointment requests into scheduled patients.
Our third installment of The Success Series showcases Mary Ann and Cassie Landry, two of the sharpest minds in dentistry. Mary Ann is the CEO and CVO (Chief Visionary Officer) at Consultants in Dental Aesthetics — a boutique practice in Spring, TX, just outside of Houston — and Cassie is the Director of Business Administration. Together, they are the driving force behind the practice’s remarkable success in a fiercely competitive market. Dr. Lee Brown, a highly successful Cincinnati practice owner, operator, and consultant himself, spoke with these business mavens to gain insights into their unique approach to running the practice and their partnership with MDA.
As a digital marketing specialist, part of my job is to help dental practices capitalize on current and future trends. Right now, we are witnessing a major shift in online behavior, and it spells opportunity for dentists seeking to grow their practices.
