With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.

Part of marketing your practice is telling your story to the people you are trying to reach so they feel like they know you before they ever come through the doors. One of the best and most powerful ways to do that is through video, and these days, there is a wide variety of video styles to choose from. It is easier than ever for a dental practice to take advantage of the video + social media combination to boost the effectiveness of its marketing.

The Power of Telling Your Story Through Video

Stephanie Krotov is our Google & Facebook Ads Manager, a key role at MDA. A major part of her job is being responsible for testing out new ads for our dental practice clients and SEO management (optimizing how search engines see a new website). But that’s not all Stehpanie does, of course. So, let’s take a moment to get to know her a little better!

Let’s Learn About Stephanie — An Essential MDA Team Member

As a dental practice owner, you are an expert in all things dentistry. But when it comes to the marketing side of things, are there some concepts that perhaps you’re not completely familiar with? There is a lot of terminology in marketing, and sorting it all out can be a little confusing, especially because some terms can have slightly different meanings depending on the context. Let’s break down the most common marketing terms to make them a little less intimidating.

Marketing Terms Explained

With social media continuing to grow in popularity, many people believe that email is no longer relevant. We don’t believe that’s true. In fact, email is one of the most powerful marketing tools a dental practice has at its disposal for various reasons, one of them being that not everyone is on social media, but pretty much everyone has an email that they check every day. Adding email to your practice’s marketing strategy is an effective and efficient way to reach a large number of people in a short period of time, and it is far more flexible than any other form of marketing communication.

Email is Not Dead