With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
Have you recently tried to search a business, service provider, or medical professional on the internet only to find that they don’t have any real online presence to speak of? Maybe you can find the phone number and address on Google, but no website. Maybe you find them on Facebook, but there hasn’t been a post in over a year. Maybe you locate a website, but it does not contain much useful information other than contact details. How likely are you, as a consumer, to trust that business or professional?
When it comes to marketing any business, data never lies. However, it is easy to let our personal tastes and inner voices prevail, even if we do not have the data to back it up. The business owner’s opinions certainly have a place in devising their marketing plans, but they should never become an obstacle to success. And that is why I always use hard numbers to guide my marketing plans rather than gut feelings.
Summer is drawing to a close, and fall will soon be here. It might seem a little early to start thinking about the end of the year, but when it comes to marketing, this is the perfect time to begin planning year-end and holiday campaigns to avoid stress and prevent things from falling through the cracks. Here are 3 things that every dental practice should be planning for now to be well prepared for the last quarter of the year.
Our team is small and very close knit, and we want people outside of MDA to get to know us a little more so they can see why we all work so well together. Every so often, we highlight one of the team members to show how special they are to us and our clients. So, please allow us to introduce Melissa Andrade, one of our hard-working project managers.
Patient success is the mark of a successful dental practice. There is no better way to prove to the public that you’re as good as you claim to be than by showing real results with real patients.
In a perfect world, a marketing agency isn’t just another vendor that your practice hires to perform a service. A marketing agency is a partner that understands the unique characteristics of your practice and knows how to leverage them to create effective strategies that produce measurable results. But why only in a perfect world? Why not in the real world? Any marketing agency you choose should be able to work with your practice in complete synergy. Unfortunately, that is not always how it goes, as MDA CAB member and highly respected owner practitioner Dr. Lee Brown explains in this informative video that you won’t want to skip.
A lot of dentists feel that marketing isn’t all that important in dentistry. Perhaps they’re used to the traditional word-of-mouth way of doing things. Most of the dentists who do see the benefit in marketing their practices don’t tend to care that much about the quality of the marketing they’re putting out.
Are you unsure how to add videos to your dental practice’s marketing mix? Dr. Lee Brown, reputable dental practice owner and MDA CAB member, has some excellent advice for you! He started making videos back in 2020 — using only his personal phone, no fancy equipment — and it has made a huge difference for his practice. Watch this video for valuable tips that will help you get started and be successful. It’s easier than you might think. For more great marketing tips, contact MDA today!
Of all the available digital marketing options, which one is the most effective, the most pervasive and the most important? It’s a trick question. Here’s the real question: Is it possible to achieve all of your dental practice’s marketing goals with a single digital marketing channel?
If you’re wondering whether a comprehensive marketing strategy would benefit your dental practice, then you need to watch this video. Hear what a real MDA client thinks as she talks about the changes she’s noticed since MDA started handling all of the practice’s digital marketing. For more information about how you can take your marketing to the next level, contact MDA today to request a one-on-one consultation.
