Recently, Mark Zuckerberg shared the big news that Facebook is changing it’s corporate name to Meta, and the media went a little wild speculating about why the sudden change and what it could mean.
Don’t make these ghastly mistakes. Heed my warning before it’s too late! Muahahahaha… Just kidding. Every dental practice has had a marketing setback or two. The good news is mistakes like the ones I just described don’t have to turn into a horrible nightmare.
We often get asked about the difference between sales and marketing and how they work together. Marketing and sales are two closely related concepts that are equally essential if you want to increase revenue for a practice. Understanding the synergy between them is the key to growth.
Online Community Engagement Activities: What it is and why it’s important for your practice When we think of marketing, of course the first thing that springs to mind is advertising the practice and the services it provides. But that’s only part of it. Marketing is much more than running promotions and explaining to patients why…
If your practice believes marketing is an essential activity for growth, then you are among the vast majority of dentists in the country. But how do you know if your marketing efforts are paying off? Why, with tracking, of course!
Despite the recent setbacks in the state of the pandemic, signs are currently pointing to an economy that is on the rebound, and that’s great news for small business owners, especially dentists.
At MDA, we make it no secret that our secret is our amazing team. One of our most senior team members is Kelsey Hodros, our Chief Client Liaison, who has been working with us in dental marketing since 2015. Keep reading to learn more about Kelsey and why she loves working at MDA.
Times change, and so you’ve purchased new equipment, adapted your chairside procedures and techniques, and discarded some traditional practices in favor of newer, more streamlined ones. Do your prospective patients know how your practice, and even dentistry itself, has changed? If not, you may be missing an excellent marketing opportunity.
Independent dental offices have much more to offer and can easily outshine the corporate offices, and patients know this, especially when you market your independent practice effectively.
The year is now half over. It doesn’t seem possible, yet here we are. Once we’ve gotten over the shock of how quickly the time has flown by, we then start to grapple with the reality that September is only 2 months away. And let’s not even think about how quickly December will come around…