It has been nearly two decades since I started my career in dental marketing, and I have spent every year growing, learning, and succeeding. There are certainly other marketing companies out there who have started to court dentists, but few of them have the years of experience I do, and even fewer have spent the amount of time and effort myself and my team have specializing in digital marketing for dental practices. This is an important distinguishing factor for my company and my clients.
When it comes to dental practice marketing, custom social media content is not just beneficial; it’s essential for reaching your audience where they are most active. If you are facing challenges getting your team engaged in content creation, take inspiration from the successful approach Karinna, one of our CAB members, took.
Recently, a story made headlines about a dental patient who received an extreme amount of work done in a single visit and is now suing the dentist who performed the work for pain and suffering. Local and national news outlets picked up the story, featuring it in broadcasts, online, and on social media. Regardless of how people in the dental community view the story, the potential for it, or another story like it, to scare people who already distrust dentists is very real.
Not all marketing activities are going to net immediate results, so is it worth spending time and money on them? It is a reasonable question, and one I have had to address with many of my clients. Most business owners understand that, with marketing, rarely will they get instant gratification. However, when it comes to implementing a marketing strategy for their business, they may have difficulty understanding why they should invest time and effort in activities with a longer term payoff.
Have you thought about what you want to accomplish for your practice in 2024? Having clear goals for your dental practice is essential for business planning in general and from a marketing point of view as well. Your business goals will determine your marketing strategy for the year.
We asked CAB member Dr. Lee Brown — practitioner and partner at Brown & Gettings, DDS in West Chester, OH — to talk about his experience since his practice started working with MDA for digital dental marketing. He kindly made a video to share his thoughts, namely about ROI, or return on investment, and indirect marketing.
In today’s evolving marketplace, where patient expectations continue to shape the way dental practices operate, one key aspect has made its way to the forefront: diversity and inclusion in marketing.
Most dentists understand that marketing is almost all online now and may be looking for a way to make their digital marketing more effective. Whether you’re new to digital marketing or you have been harnessing the power of the Internet for some time, there are two things you can do immediately that will elevate your online marketing significantly.
As much as a dental practice may strive to keep patients happy, providing excellent care and service, sometimes negative reviews happen. We asked Dr. David Pearce, retired owner of a lucrative practice and current dental coach and MDA CAB member, to share some advice about how to deal with negative reviews.
My Dental Agency often relies on a Clinical Advisory Board, a panel of highly esteemed dental professionals we consult to ensure that we are creating accurate and useful campaigns for our clients. Recently, one of our CAB members, Dr. David R. Pearce, spoke about why he believes the CAB is essential. Listen to him here, and continue reading to learn more about why our CAB is such a valuable asset.
