The market for dental implants keeps growing as more patients learn about them. Dental practices, wanting to meet the increasing need, are recognizing the need to market implants more aggressively. So why are so many dental practices struggling to book dental implant cases on a regular basis? The short answer is: It’s their approach.
Marketing agencies don’t just work with business owners, or in our case, dentists. In fact, most of the time, our main point of contact for a practice is an office manager, a marketing specialist, or a senior team member with coordinating marketing for the practice as one of their many responsibilities. Karinna, who is the marketing liaison for her practice and an MDA Clinical Advisory Board member was kind enough to record a quick video with advice for others in her position.
Working with a Marketing Agency: One Team Member’s Perspective
Dental practices everywhere have discovered the marketing power of social media. They use their creativity to gain followers and likes on Facebook, Instagram, YouTube and TikTok. For dentists who are not social media savvy, the idea of creating a Facebook page may seem intimidating. Still, any practice can build a successful social media presence by following some basic principles.
Successful Social Media: Advice from a Marketing Expert
For the last 18 years, the Tampa Bay Business Journal has been ranking local employers in its annual list of Tampa Bay’s Best Places to Work. This year, My Dental Agency made the cut, coming in at #11 for businesses with 10 to 24 employees. The competition to get on the list is stiff. Companies must be nominated by their employees and go through a vetting process just to be considered. My Dental Agency clearly passed with flying colors!
My Dental Agency Is One of Tampa Bay’s Best Places to Work!
Clear aligners are HOT! Dentists everywhere have added them to their menu of services. Whether your practice is new to the clear aligners game or has been offering them for years, perhaps your marketing could use a little help to attract the number of patients you desire. Marketing for clear aligners can be simple and manageable with some essential activities that will make a big difference in the results.
Clear Aligners: Harnessing the Power of Comprehensive Marketing to Boost Cases at Your Practice
Having goals is great, especially for a dental practice looking to grow. It’s good to clarify what the future should look like and plan out how to get there through marketing. In fact, I highly recommend it.
How Can You Know Which Way to Go if You Don’t Know Where You Are?
Emily Stanley joined My Dental Agency in 2022 as a video designer and has since taken on the role of project manager as well. In her time with us, she’s hit the ground running, learning new skills and taking on challenges that test her innate creativity and problem-solving skills. While Emily is no stranger to digital marketing, most of her career and training have been in an entirely different area.
Say Hi to Emily, Our Featured MDA Team Member
Difficult conversations about performance should not be the norm for any business, but sometimes they are unavoidable. Here’s how to navigate them successfully.
Tough Conversations With Clients — We’ve All Had Them. Here’s How to Handle Them More Effectively
Word of mouth is still alive and kicking in the digital age. A friend’s recommendation carries a lot of weight if someone is looking for a dentist they can trust. When it comes to word-of-mouth referrals, digital marketing is influential on both sides of the equation: the patient making the referral and the potential new patient they are referring. In essence, a consistent and strong digital presence boosts referrals.
Digital Marketing is the Key to More Patient Referrals!
One of the secrets to effective marketing is “show, don’t tell,” a concept used by writers to develop compelling stories. The basic idea is that showing is more effective than telling because showing immerses a person in a visual experience, inviting them to use their imagination, while telling only conveys information and requires no engagement.