With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
Picture this: An independent dental practice established for 30+ years in an affluent area has always relied on referrals and word of mouth to attract new patients. However, over the last decade or so, there’s been a noticeable decline in the number of new patients coming through the doors. At first, it wasn’t much of a concern. More recently, though, it has begun to impact the practice’s revenue. The dentist is hoping to retire in 5 to 10 years, but sustained negative growth is threatening their plans.
When a practice already excels at patient experience and clinical excellence, what does it take to go even further? In this episode of The Success Series, Dr. Lee Brown sits down with MaryAnn and Cassie from Consultants in Dental Aesthetics,Dr. Landry’s high-end, boutique practice in Texas, to talk about what happens when a marketing partnership truly feels like an extension of your team.
What happens when you treat marketing as a long-game, and keep testing? In this peer interview, Dr. Pearce talks with Dr. Stryker about moving beyond cookie-cutter tactics to a custom, experiment-driven strategy with MDA that led to more of the right patients and 2–4x growth in larger cases in ~2.5–3 years.
When Dr. Murphy opened her practice from scratch, she made the bold decision to invest in marketing from day one. Three years later, her practice has exceeded new patient goals every month, giving her the lifestyle and work–life balance she wanted from the start.
In this video, Jackie from My Dental Agency sits down with Dr. Lee Brown, dentist, Freedom Dental Coach, and member of our Clinical Advisory Board, to tackle one of the most common questions new patients ask: “Do you take my insurance?”
This year marks the 10th anniversary of My Dental Agency, and, naturally, a significant milestone like this has prompted me to reflect on the changes I’ve witnessed since starting my company. Dental marketing has evolved over the last decade, but, for those of us who have been in the industry longer, we know it goes far beyond that.
In this Candid Conversation, Nicole and I talk about a doctor who practiced for 30 years without marketing—until competition changed everything. If you’ve ever wondered when (or why) to start marketing your practice, this one’s for you.
Online reviews are a goldmine of free marketing, yet most dental practices take them for granted. Yes, having a 5-star rating on Google and Facebook is an excellent goal. You want to show your pool of potential patients that your practice is the best. However, as some of the most recent data show, that star rating may not be as important as another factor: responses. Businesses that respond to their customers’ reviews win on all fronts.
Build trust through authenticity. That’s not a slogan or a strategy. It’s something I practice every day in my company. Why is authenticity important? Consumers today are more informed and have the means to compare brands at their fingertips, anywhere, at any time, making them less loyal than ever.
It’s true that marketing is essential if you want to grow your dental practice. But here’s the rub: no matter how strong your marketing strategy is, your dental practice will never see sustained growth if your front desk game isn’t just as strong. Think of marketing as the spark that ignites interest, but your front desk is the engine that drives it home.
