Clear aligners are HOT! Dentists everywhere have added them to their menu of services. Whether your practice is new to the clear aligners game or has been offering them for years, perhaps your marketing could use a little help to attract the number of patients you desire. Marketing for clear aligners can be simple and manageable with some essential activities that will make a big difference in the results.
Having goals is great, especially for a dental practice looking to grow. It’s good to clarify what the future should look like and plan out how to get there through marketing. In fact, I highly recommend it.
Emily Stanley joined My Dental Agency in 2022 as a video designer and has since taken on the role of project manager as well. In her time with us, she’s hit the ground running, learning new skills and taking on challenges that test her innate creativity and problem-solving skills. While Emily is no stranger to digital marketing, most of her career and training have been in an entirely different area.
Difficult conversations about performance should not be the norm for any business, but sometimes they are unavoidable. Here’s how to navigate them successfully.
Word of mouth is still alive and kicking in the digital age. A friend’s recommendation carries a lot of weight if someone is looking for a dentist they can trust. When it comes to word-of-mouth referrals, digital marketing is influential on both sides of the equation: the patient making the referral and the potential new patient they are referring. In essence, a consistent and strong digital presence boosts referrals.
One of the secrets to effective marketing is “show, don’t tell,” a concept used by writers to develop compelling stories. The basic idea is that showing is more effective than telling because showing immerses a person in a visual experience, inviting them to use their imagination, while telling only conveys information and requires no engagement.
Whether you’re new to marketing or you’ve been at it for a while, there is always something to learn. Dr. Pearce is one of our esteemed Clinical Advisory Board members and a retired practitioner who now coaches dentists on how to successfully build the type of practice they want.
Our CAB member and client, Karinna has great insight and explains a few helpful tips when working with a marketing agency. Check it out!
Dr. Cassandra Murphy, practitioner/owner of Bozeman Gentle Dentistry in Bozeman, MT hired MDA in early 2023 and has since seen a huge improvement in the number and quality of new patients.
As a business owner, a dentist knows when something is off. Just like there are dental practices that overcharge and underdeliver, there are also marketing companies that do the same thing. It is always important to use good business sense to vet a new marketing agency and do your due diligence.
