Being in-network with various dental insurance providers consumes the major portion of a dental practice’s marketing budget. If your practice relies heavily on insurance networks to attract new patients, you are essentially paying for marketing by accepting lower fees for services. Many dentists see this as a fair trade-off. Others, however, wish there was a better way, and that is when they begin to consider transitioning away from dental insurance to a fee-for-service model.
If the types of patients you really want to see are not finding your practice, if you’ve spent hours upon hours perfecting your skills but rarely get the chance to use your specialized knowledge, then marketing is likely the remedy. Take Dr. Brown’s advice and prioritize marketing your practice to get the business you want and deserve.
Every dentist and dental practice defines success differently. For many dental practices, success can mean more brand/practice awareness within the community, fewer patients but higher revenue, or an influx of new patients — or some combination of these things. That’s the beauty of success — it can’t be defined in a singular way, and anyone can have it on their own terms as long as they have a clear goal in mind and a plan to achieve it.
CAB member and successful practitioner-owner near Dr. Lee Brown kindly shares his perspective on what makes a marketing company a good fit for a dental practice. You need a company that shares your values and will help you grow and build your brand. But there’s more to it than that, so watch this video. If consistent marketing has been difficult for your practice, take Dr. Brown’s advice and then contact MDA for your initial consultation to see if we would be a good fit for your practice.
Part of marketing your practice is telling your story to the people you are trying to reach so they feel like they know you before they ever come through the doors. One of the best and most powerful ways to do that is through video, and these days, there is a wide variety of video styles to choose from. It is easier than ever for a dental practice to take advantage of the video + social media combination to boost the effectiveness of its marketing.
Did you miss our LIVE expert panel discussion about Unlocking Your Practice’s Hidden Profits? For the first time, I am giving instant access to a replay of the full discussion.
Stephanie Krotov is our Google & Facebook Ads Manager, a key role at MDA. A major part of her job is being responsible for testing out new ads for our dental practice clients and SEO management (optimizing how search engines see a new website). But that’s not all Stehpanie does, of course. So, let’s take a moment to get to know her a little better!
As a dental practice owner, you are an expert in all things dentistry. But when it comes to the marketing side of things, are there some concepts that perhaps you’re not completely familiar with? There is a lot of terminology in marketing, and sorting it all out can be a little confusing, especially because some terms can have slightly different meanings depending on the context. Let’s break down the most common marketing terms to make them a little less intimidating.
I’ve just gotten my hands on a remarkable new book that I believe could make all the difference in your practice, especially right now. The author (and my good friend) Scott Manning is giving away free copies to all of our clients and followers, as an added benefit to being a part of My Dental Agency.
When a dental practice hires a marketing agency, they usually have great expectations, and that’s what I love to see! Working with a practice that is enthusiastic about marketing makes my job even more satisfying than it already is.
