Times change, and so you’ve purchased new equipment, adapted your chairside procedures and techniques, and discarded some traditional practices in favor of newer, more streamlined ones. Do your prospective patients know how your practice, and even dentistry itself, has changed? If not, you may be missing an excellent marketing opportunity.
Independent dental offices have much more to offer and can easily outshine the corporate offices, and patients know this, especially when you market your independent practice effectively.
Don’t fear the corporate dental office down the street… they’ve got nothing on you.
The year is now half over. It doesn’t seem possible, yet here we are. Once we’ve gotten over the shock of how quickly the time has flown by, we then start to grapple with the reality that September is only 2 months away. And let’s not even think about how quickly December will come around…
I can’t believe it’s already the end of June!
Dental practices interested in expanding their marketing efforts or perhaps just venturing into digital marketing for the first time may be in the dark about some of the major differences and potential consequences of handling things in house versus trusting it all to a marketing agency. In fact, the differences can be quite significant, and it is important to know about them before making a decision on which direction to go.
DIY Marketing vs. Using a Professional Marketing Agency
Word of mouth is a concept as old as time. Our ancestors used it to pass on traditions and tell stories about heroes and monsters and warn others about danger. It was also used to tell others about where to find the best resources, which is pretty much how we use it today.
Don’t forget to tell your friends!
Peter Drucker, the man who was said to have invented management, was a staunch believer in management by objectives, that is he understood that success could only be achieved through setting clear goals that can be measured.
Measure for Success
All dental practices are pretty much the same, right? They all offer the same basic services and have similar equipment, and for the most part their patients want the same things. Of course not! Yes, there are some patients who typically only need routine services and for them, perhaps one dental practice is as good as the next. But there are so many more patients out there looking for something more special from their dentist.
Here’s How to Make Your Dental Practice Different from the Rest
Did you know that the nation’s total population grew by over 1.15 million people in the past 18 months? The two states that grew the fastest during this time were Texas and Florida, but many other states have seen increases: Nevada, Arizona, Utah, North and South Carolina. But people are not only moving to the sunny states; Washington and Colorado have also seen explosive growth in recent years.
Is your practice in a growing area?
My Dental Agency is honored to have been named as one of the Top 10 Healthcare Marketing Consulting/Services Companies by Healthcare Tech Outlook.
Top 10 Healthcare Marketing Company according to Healthcare Tech Outlook Magazine
Implants are a popular and profitable procedure. So how does a practice go about attracting more patients who want them? After working in the dental marketing field for some time, we’ve picked up a few tips on what NOT to do…