I recently asked Dr. Brown to share his thoughts and experience specifically for dentists who are apprehensive about investing in a comprehensive marketing strategy.
Dentists of all people understand that there’s a lot more that goes into the daily operation of a business than meets the eye. The front of the house, so to speak, is what the patients see, but it’s the behind-the-scenes that is really the lifeblood of the practice. An effectively planned, implemented, and maintained marketing strategy will pay dividends that far outweigh the initial investment and will continue to do so for many years.
Dentistry has changed, especially in recent decades. I’m not just referring to advances in technology and treatments. I’m talking about the fact that the number of women in dentistry has skyrocketed. Where women dentists used to be a rarity, now more than half the dentists in the US are women. In fact, it’s been that way since 2014!
Everyone has at least one cringeworthy customer service story. Sometimes it is amusing to learn about how a vendor and merchant botched their opportunity to make a good impression.Everyone has at least one cringeworthy customer service story. Sometimes it is amusing to learn about how a vendor and merchant botched their opportunity to make a good impression.
The post-pandemic marketing landscape can be sensitive from a marketing perspective, but there are definitely opportunities for dentists to serve patients whose dental health has suffered over the last two years. Dental implants is one of those opportunities.
Marketing can mean different things to different people, and how someone defines it often has a lot to do with their personal and professional experience.
My career started the way it does for so many entrepreneurs — in corporate America. I spent a lot of years climbing the ladder rung by rung, playing politics and enduring all the bureaucracy you have to deal with when you work at a $100 million corporation.
For those who are not familiar, Google My Business is a free marketing tool that lets dentists supply details about their practices that can be searched and found online by patients in the local area.
We’ve said it before, and we’ll keep saying it, digital marketing is the best way for a dental practice to stay competitive in the age where people can get information about nearly everything online
We sat down with one of our long-time clients, Dr. Lee Brown of Brown & Gettings, DDS in Cincinnati, OH, who has been using PCN to manage new patient leads more effectively and efficiently at his practice.