Dental practices interested in expanding their marketing efforts or perhaps just venturing into digital marketing for the first time may be in the dark about some of the major differences and potential consequences of handling things in house versus trusting it all to a marketing agency. In fact, the differences can be quite significant, and it is important to know about them before making a decision on which direction to go.
Word of mouth is a concept as old as time. Our ancestors used it to pass on traditions and tell stories about heroes and monsters and warn others about danger. It was also used to tell others about where to find the best resources, which is pretty much how we use it today.
Peter Drucker, the man who was said to have invented management, was a staunch believer in management by objectives, that is he understood that success could only be achieved through setting clear goals that can be measured.
All dental practices are pretty much the same, right? They all offer the same basic services and have similar equipment, and for the most part their patients want the same things. Of course not! Yes, there are some patients who typically only need routine services and for them, perhaps one dental practice is as good as the next. But there are so many more patients out there looking for something more special from their dentist.
Did you know that the nation’s total population grew by over 1.15 million people in the past 18 months? The two states that grew the fastest during this time were Texas and Florida, but many other states have seen increases: Nevada, Arizona, Utah, North and South Carolina. But people are not only moving to the sunny states; Washington and Colorado have also seen explosive growth in recent years.
My Dental Agency is honored to have been named as one of the Top 10 Healthcare Marketing Consulting/Services Companies by Healthcare Tech Outlook.
Implants are a popular and profitable procedure. So how does a practice go about attracting more patients who want them? After working in the dental marketing field for some time, we’ve picked up a few tips on what NOT to do…
Most people understand that creating a good first impression is important when it comes to success. The same can be said about a dental practice. With so many dental offices now taking advantage of digital marketing, a practice needs to go a little further to win patients’ hearts and minds. To create an excellent first impression and get more new patients in the door, a good marketing strategy should include the patients experience into consideration even before they contact the practice—and that doesn’t just mean having a great website.
Why does a patient choose one dental practice over another? Does it have to do with location, insurance or state-of-the-art equipment? Perhaps that’s how the search starts. However, once a prospective patient has narrowed down his or her choices and fills out online appointment requests, more often than not their choice will depend on which practice responds the fastest.
New year, new you, as the saying goes. Everyone is making their New Year’s resolutions, vowing to eat better, exercise more, volunteer at shelter, and begin composting in the backyard. And while those are all great things on a personal level, they won’t do much to help your dental practice. So, let’s think about making some New Year’s Marketing Resolutions to start the year off with a bang and hopefully avoid some costly mistakes.
