With social media continuing to grow in popularity, many people believe that email is no longer relevant. We don’t believe that’s true. In fact, email is one of the most powerful marketing tools a dental practice has at its disposal for various reasons, one of them being that not everyone is on social media, but pretty much everyone has an email that they check every day. Adding email to your practice’s marketing strategy is an effective and efficient way to reach a large number of people in a short period of time, and it is far more flexible than any other form of marketing communication.