Are you unsure how to add videos to your dental practice’s marketing mix? Dr. Lee Brown, reputable dental practice owner and MDA CAB member, has some excellent advice for you! He started making videos back in 2020 — using only his personal phone, no fancy equipment — and it has made a huge difference for his practice. Watch this video for valuable tips that will help you get started and be successful. It’s easier than you might think. For more great marketing tips, contact MDA today!
Of all the available digital marketing options, which one is the most effective, the most pervasive and the most important? It’s a trick question. Here’s the real question: Is it possible to achieve all of your dental practice’s marketing goals with a single digital marketing channel?
If you’re wondering whether a comprehensive marketing strategy would benefit your dental practice, then you need to watch this video. Hear what a real MDA client thinks as she talks about the changes she’s noticed since MDA started handling all of the practice’s digital marketing. For more information about how you can take your marketing to the next level, contact MDA today to request a one-on-one consultation.
Great question! MDA co-founder Jackie Cullen has the answer. It’s not enough to put out a marketing campaign and then forget about it. You want to make sure that the time and effort you put into your marketing strategies is paying off. And the only way to do that is through tracking, tracking, and more tracking. Watch to learn all the ways MDA tracks your marketing. If you want to take your marketing to the next level, contact MDA to set up a one-on-one consultation.
Dental practices continue to rely heavily on referrals, and each practice needs a strong referral network in place as part of their new-patient pipeline. It may seem odd that a digital marketing company is advocating for an analogue approach like a referral network, but it makes sense if you consider referrals as one piece of a practice’s overall marketing strategy. Having a robust referral network will contribute to a practice’s success and enhance its digital marketing efforts.
A good marketing company will help your practice attract quality patients and prospects more consistently than you can on your own, giving you the opportunity to shine each time one comes through the doors. If you understand the marketing company’s role and you’re prepared to take over where your marketing partner leaves off, you’ll have a recipe for success.
Hear from renowned dentist and MDA Clinical Advisory Board Member, Dr. David Pearce.
Being in-network with various dental insurance providers consumes the major portion of a dental practice’s marketing budget. If your practice relies heavily on insurance networks to attract new patients, you are essentially paying for marketing by accepting lower fees for services. Many dentists see this as a fair trade-off. Others, however, wish there was a better way, and that is when they begin to consider transitioning away from dental insurance to a fee-for-service model.
If the types of patients you really want to see are not finding your practice, if you’ve spent hours upon hours perfecting your skills but rarely get the chance to use your specialized knowledge, then marketing is likely the remedy. Take Dr. Brown’s advice and prioritize marketing your practice to get the business you want and deserve.
Every dentist and dental practice defines success differently. For many dental practices, success can mean more brand/practice awareness within the community, fewer patients but higher revenue, or an influx of new patients — or some combination of these things. That’s the beauty of success — it can’t be defined in a singular way, and anyone can have it on their own terms as long as they have a clear goal in mind and a plan to achieve it.
