Marketing can mean different things to different people, and how someone defines it often has a lot to do with their personal and professional experience.
One of our clients recently wrote an article about how to build a successful dental practice, and we think he hit the nail on the head when he explained that marketing is a key factor in his success.
Marketing is a Building Block for Successful Dental Practices
Prior to working with us, many of the dental practices we meet with aren’t certain how to know whether their marketing campaigns are really working. One of the questions we get asked most often is how to track what their campaigns are actually producing. To answer that question, we would like to talk a little bit about Marketing ROI — what it is, how to calculate it, and why you should be tracking it.
Marketing ROI
I’ve known from a young age that I wanted to be in marketing — didn’t know it would be dental marketing though. The Super Bowl ads I saw every year growing up were a huge influence on my choice to get into advertising. I’ve always been fascinated by their sheer creativity and their ability to engage viewers in a way that creates a lasting impression. It is no mistake that Super Bowl commercials have become the gold standard in advertising, and we can all learn a little something from them.
Who doesn’t love a good Super Bowl ad?
Instagram is one very popular social media platform — it has over a billion users. We love it and we think more dental practices should be using it as part of their digital marketing strategy. It’s an easy way to create awareness around your practice’s brand and reach more potential patients. Just follow the steps we have outlined for you here, and you’ll be on your way to becoming an Instagram aficionado in no time.
What you need to know about Instagram in 2022
Women are making their mark in every traditionally male-dominated industry, from finance to space travel, and definitely in dentistry. Where just a decade ago about 24% of all dentists were women, now that figure is closer to 35%, and women graduating from dental school nearly equal the number of men.
Women in dentistry: Challenges and opportunities
Don’t make these ghastly mistakes. Heed my warning before it’s too late! Muahahahaha… Just kidding. Every dental practice has had a marketing setback or two. The good news is mistakes like the ones I just described don’t have to turn into a horrible nightmare.
Do You Want to Read Something Really Scary?
We often get asked about the difference between sales and marketing and how they work together. Marketing and sales are two closely related concepts that are equally essential if you want to increase revenue for a practice. Understanding the synergy between them is the key to growth.
The Difference Between Sales and Marketing and Why You Need Both
If your practice believes marketing is an essential activity for growth, then you are among the vast majority of dentists in the country. But how do you know if your marketing efforts are paying off? Why, with tracking, of course!
Track Marketing Results in 5 Easy Steps
Independent dental offices have much more to offer and can easily outshine the corporate offices, and patients know this, especially when you market your independent practice effectively.