Not all dentists are the same, but do your patients know that? When we ask doctors what makes them unique most of them give us the same answer, “ We are friendly, have a great team and use state-of-the-art technology.” These are all great attributes, but how will this make you different from all the…
When you think of marketing your practice, you probably think about using your website, social media posts, emails, and online ads to attract new patients. In any solid marketing strategy, however, you shouldn’t overlook your existing patients-they are key to the success of your practice. In fact, once you acquire a patient, think of it as just the beginning of your marketing relationship with them, as well. Here are reasons why you should:
Asking patients for a review puts you in a vulnerable position. You hope they will leave positive feedback, but what if they don’t and their not so flattering review is online for everyone to read. In the past, this hesitancy to ask any and all customers to leave a review led businesses to filter candidates, a process known as “review-gating”. It was a common practice and in fact, we did this for our clients years ago, too. Not long ago, however, Google and other credible review sites put a stop to it and for good reason. Like Google, we noticed it wasn’t helping our clients, but actually hurting them in the long run.
Google My Business has added some exciting new updates that will enhance your business listing and help your practice stand out online. The features give you more control over your listing and allow you to be more strategic with marketing your practice. With Google putting more emphasis on them, it also means that it’s more important than ever to keep your listing current and complete.
Take Advantage of Back-To-School Season to Market Your Practice As the lazy days of summer are replaced with back to school planning, now is an ideal time of year to market your practice not only for children’s services but adults, too. The school calendar affects everyone. People are ready to fall back into a normal…
This article originally appeared in the July/2019 issue of the Academy of General Dentistry’s AGD Impact magazine.
You take great pride in offering the highest quality dentistry available. You invest in the best equipment, attend training sessions to grow professionally and hold memberships in the most renowned organizations. Therefore, you don’t feel obligated to offer discounted treatments. Aren’t patients willing to pay for quality treatment?
The short answer is yes, but competing in a market that is saturated with businesses offering specials and discounts can be tricky. To resonate with the right patients, you have to appeal to their appreciation of excellence.
It’s easy for lead forms and appointment requests that come through your website to get lost in the shuffle. With all that your team has to do, responding to these requests as they come in can be challenging. With the right system in place, however, your practice can stay on top of these new patient leads. After all, these are people asking for consultations or appointments and they should be treated as a high priority. By following these best practices, you can keep up with your new patient lead requests without letting them fall through the cracks.
Lisa is new to the area, and found your dental office by doing a search on the internet. She is eager to set up an appointment, and is also calling a few other dental practices to find the best fit. She speaks with your receptionist, but the call ends with Lisa saying, “Let me think about it.” You never hear from Lisa again. Not only did you lose her as a potential patients, but you also lost out on referrals she would have given to her family and friends.
Positive patient reviews can have a big impact on your practice. A recent study showed that 90% of people’s purchasing decisions are influenced by online reviews. Why not harness the power of reviews to help your grow your practice.
When you use Google to look up a product or business, you’re inundated with text. You see relevant search results, one after another, and then scroll down to another list of related searches. You click on a search result that fits then are whisked away to a website that isn’t quite what you were looking…