Word of mouth is still alive and kicking in the digital age. A friend’s recommendation carries a lot of weight if someone is looking for a dentist they can trust. When it comes to word-of-mouth referrals, digital marketing is influential on both sides of the equation: the patient making the referral and the potential new patient they are referring. In essence, a consistent and strong digital presence boosts referrals.
Whether you’re new to marketing or you’ve been at it for a while, there is always something to learn. Dr. Pearce is one of our esteemed Clinical Advisory Board members and a retired practitioner who now coaches dentists on how to successfully build the type of practice they want.
It has been nearly two decades since I started my career in dental marketing, and I have spent every year growing, learning, and succeeding. There are certainly other marketing companies out there who have started to court dentists, but few of them have the years of experience I do, and even fewer have spent the amount of time and effort myself and my team have specializing in digital marketing for dental practices. This is an important distinguishing factor for my company and my clients.
Have you thought about what you want to accomplish for your practice in 2024? Having clear goals for your dental practice is essential for business planning in general and from a marketing point of view as well. Your business goals will determine your marketing strategy for the year.
In today’s evolving marketplace, where patient expectations continue to shape the way dental practices operate, one key aspect has made its way to the forefront: diversity and inclusion in marketing.
Understanding and implementing strategies to attract Premium Patients not only enhances the quality of care but also positions a practice for sustained success.
Meet Karinna, Dental Assistant, Clinical Advisory Board Member, and Marketing Point of Contact. She has a busy job assisting a doctor at a well-established dental practice and she also takes a lead role in the practice’s marketing. How does she do it all? Find out in this informative and revealing video.
Last month we explored how hospitality can have a profound effect on the quality of dental care and contribute to the success of a practice. This month, we are diving into two more aspects that Dr. David R. Pearce considers to have been essential to his extreme success as a dental practitioner: greater comfort in dental treatments and adding value over time.
Dental fear is a real challenge for so many patients and dentists alike. Patients who fear the dentist are usually the ones who need care the most, and dentists often struggle with how to help them set aside their fears to get the treatment they require. Thankfully, with more information widely available to the public and the option to use digital media as an educational tool, dentists have more opportunity than ever before to help their patients understand their fear and overcome it.
What’s the difference between a corporate and a private dental practice in the eyes of a patient? In most cases, there is none. Dental practice owners, of course, can rattle off a list of things that make a private practice different from a corporate one. But… are they getting that across to their potential patients?
