Clear aligners are HOT! Dentists everywhere have added them to their menu of services. Whether your practice is new to the clear aligners game or has been offering them for…
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Having goals is great, especially for a dental practice looking to grow. It’s good to clarify what the future should look like and plan out how to get there through…
Difficult conversations about performance should not be the norm for any business, but sometimes they are unavoidable. Here’s how to navigate them successfully.
One of the secrets to effective marketing is “show, don’t tell,” a concept used by writers to develop compelling stories. The basic idea is that showing is more effective than…
As a business owner, a dentist knows when something is off. Just like there are dental practices that overcharge and underdeliver, there are also marketing companies that do the same…
No one wants to lose patients to another practice for a reason that could have easily been remedied with more attention to the patient experience. Don’t let the practice down…
Keep the love flowing after Valentine’s Day and for the rest of the year by showing patients that your practice cares.
Recently, a story made headlines about a dental patient who received an extreme amount of work done in a single visit and is now suing the dentist who performed the…
Not all marketing activities are going to net immediate results, so is it worth spending time and money on them? It is a reasonable question, and one I have had…
In today’s evolving marketplace, where patient expectations continue to shape the way dental practices operate, one key aspect has made its way to the forefront: diversity and inclusion in marketing.
