Patients today are savvier than ever. They’re asking better questions, doing their research, and making more intentional choices about their health. They want providers who think beyond quick fixes and…
Read more
Imagine you’re planning a luxury vacation. Would you search for the cheapest hotel—or look for one that reflects the experience you want? Patients go through a similar process when choosing…
Most dental practices measure success by one thing: how many new patients they bring in each month. And while attracting new patients is important, it’s not the only—or even the…
Connecting with patients is always important, and while we often think about that in terms of personal relationships, it’s just as crucial in patient care. When someone reaches out to…
Think about the last time a recommendation helped you make a decision—whether it was for a product, a restaurant, or a service. Now imagine seeing and hearing that recommendation directly…
A new year is always a good time for reflection. This year, my dental-focused marketing agency, My Dental Agency, is celebrating a big milestone: our 10th anniversary. Just as your…
Think about your last big purchase—maybe a car, a new phone, or even a vacation. Chances are, you didn’t make your decision after seeing just one ad or reading a…
Running a dental practice is more than just providing exceptional care—it’s about ensuring patients find you, trust you, and keep coming back. But how much should you invest in marketing…
Many dental practices believe they don’t need to worry about the competition down the street. After all, with a larger team, cutting-edge technology, or a more personal approach to patient…
This article originally appeared in the October/2024 issue of the Academy of General Dentistry’s AGD Impact magazine. Revealing Your Practice’s Personality Through Digital Marketing: Adapting to Changing Patient Attitudes Toward…
