Your website is your virtual storefront and, more often than not, a patient’s first impression of your practice. Patients will decide whether to contact your practice based solely on the…
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Imagine for a moment that you’re a small dental practice with a full schedule of patients every day, yet you’re not seeing significant revenue growth. Why might that be? Could…
We all know there’s more to running a dental practice than seeing patients and documenting cases. Dentistry is a business, and success comes to those who work hard and market…
Most of us open social media and immediately see a funny or ridiculous video ad from a business. And while comedy is certainly a strategy that works for some, not…
We’re almost a full quarter into 2026, and it’s clear that the same marketing strategies dental practices have relied on aren’t having the impact they used to. The landscape has…
Medical and dental insurance is the norm for patients in the US, yet insurance literacy remains surprisingly low. Most patients recognize common terms like deductible, coinsurance, and out-of-pocket maximum, but…
The dental industry stands at an interesting juncture in the current marketing landscape. Now more than ever, patients are discerning, informed, and, above all, skeptical. They’re unimpressed by images of…
Slow and steady wins the race. Sometimes, you need to slow down to speed up. The journey of a thousand miles starts with one step. There are so many sayings…
A well-maintained Google Business Profile (GBP) has become a critical factor in how patients find dental practices online, and it should not be a surprise to anyone. Google has been…
With fee-for-service gaining popularity among privately owned dental practices, many dentists want to know what it takes to succeed. In my experience working with fee-for-service practices, the top-performing dentists know…
