Why We Create a Marketing Master Plan Instead of a Proposal

Every dental practice has different goals, competition, and opportunities. That’s why we don’t believe in sending the same proposal to every potential new client. Instead, we create a customized Marketing Master Plan that outlines what we recommend, why we recommend it, and how it aligns with the practice’s goals. In this Candid Conversation, Jackie Cullen and Nicole Trailer explain why a personalized strategy creates a stronger foundation than a standard list of services and pricing.

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Author: Jackie Ulasewich Cullen

With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.