Going with your gut and not looking at the data will lead to misinformed marketing decisions. That’s why Jackie Cullen, co-founder of My Dental Agency, is so big on data. In her experience, data-based marketing decisions lead to more successful campaigns and higher quality business every time. Of course, you want to know more, so watch this video until the end. For more information about implementing data-driven marketing at your practice, contact MDA to set up a consultation.
Dental insurance is a hot-button topic for practices that operate on a fully fee-for-service basis as well as those that are in network with every insurance company imaginable. The healthcare system has trained patients only to use providers within their insurance network. Practices usually include this in the list of cons when considering the fee-for-service model, and fee-for-service practices often struggle with overcoming the insurance bias with new patients. What if I told you that we’ve unlocked the secret to booking more new patient appointments even when your practice is out of network?
