Let me tell you a story about two dentists in Anytown, USA. For the sake of simplicity, we’ll refer to them as Dentist Y and Dentist X. Both operate typical, mid-sized practices in their town, and both have fairly reliable patient bases. However, while Dentist X is content with his practice as is and is…
Learn about online dental reviews through acronyms from our very own Jackie Ulasewich in this months article in DentistryToday.com.
Most patients want to feel connected with your practice. The best way to achieve this is through real imagery. Yes, stock imagery is more cost effective. However, there is no better way to engage your patients than through your practice’s personality … Read more!
Are your online dental reviews important? You bet they are! Learn more by reading our October article in DentistryToday.com.
Staying in front of your patients via email is more important than ever! To learn more about 3 email strategies you can use to engage your patients, see our article about it in Dentistry Today.
I know what you’re thinking. But I’m a great dentist. Just a little word-of-mouth support and the patients will be flocking to me! Sure, this was a valid business model some time ago. But with rapid advances in digital marketing and their undeniable effects on the marketplace, we really can’t solely rely on outmoded models…
Have you ever met someone and instantly knew they were an amazing person, someone you could spend hours upon hours sitting and talking with, someone who could inspire you with every word? Well, I have! I had the pleasure in meeting Gary Zelesky and within 10 seconds of speaking with him, I knew he was…
Have you ever been online, doing a search for a new pair of running shoes, or maybe a new car mechanic, and you find yourself browsing on those sites, when the dog barks and someone is at your door or maybe you see you have a new message on Facebook and before you know it,…
It is often asked, “what is the best marketing channel to use for a dental practice?” Is it social media, video, email marketing, website, pay-per-click, direct mail..? How do you define “best” dental marketing? Do you define it by the most important, the one that brings in the most patients, the channel that gets your…
