In the world of dentistry and in marketing, the competition is fierce. At MDA, we’re fully aware that other marketing agencies solicit our clients and sometimes even convince them to make the switch. However, it doesn’t always turn out to be a better deal for the practice. Often, the clients that leave return to us, and when they do, we welcome them with open arms, no judgment, no hard feelings. We simply pick up where we left off.
Going with your gut and not looking at the data will lead to misinformed marketing decisions. That’s why Jackie Cullen, co-founder of My Dental Agency, is so big on data. In her experience, data-based marketing decisions lead to more successful campaigns and higher quality business every time. Of course, you want to know more, so watch this video until the end. For more information about implementing data-driven marketing at your practice, contact MDA to set up a consultation.
Dental insurance is a hot-button topic for practices that operate on a fully fee-for-service basis as well as those that are in network with every insurance company imaginable. The healthcare system has trained patients only to use providers within their insurance network. Practices usually include this in the list of cons when considering the fee-for-service model, and fee-for-service practices often struggle with overcoming the insurance bias with new patients. What if I told you that we’ve unlocked the secret to booking more new patient appointments even when your practice is out of network?
These real dental teams share how PatientCaptureNow has transformed their daily workflow. Saving hours, streamlining communication, and helping them connect with more patients.
This is what success inside PatientCaptureNow looks like: teams who set goals, track their wins, and turn more online leads into scheduled appointments. It’s not luck. It’s a system that helps practices follow up the right way, turning online appointment requests into scheduled patients.
Our third installment of The Success Series showcases Mary Ann and Cassie Landry, two of the sharpest minds in dentistry. Mary Ann is the CEO and CVO (Chief Visionary Officer) at Consultants in Dental Aesthetics — a boutique practice in Spring, TX, just outside of Houston — and Cassie is the Director of Business Administration. Together, they are the driving force behind the practice’s remarkable success in a fiercely competitive market. Dr. Lee Brown, a highly successful Cincinnati practice owner, operator, and consultant himself, spoke with these business mavens to gain insights into their unique approach to running the practice and their partnership with MDA.
We’re launching a new video project called The Success Series, featuring peer-to-peer interviews with our most successful clients. For the first episode, we asked one of our long-time clients, Dr. Lee Brown, practitioner/owner of Freedom Dental of West Chester in Cincinnati, Ohio, to interview Dr. Cassandra Murphy, practitioner/owner of Bozeman Gentle Dentistry in Bozeman, Montana, who started her practice from scratch just three years ago. Their conversation explores the key strategies Dr. Murphy implemented from the beginning to accelerate her success. The interview is full of valuable insights that will benefit new and established dentists alike.
Picture this: An independent dental practice established for 30+ years in an affluent area has always relied on referrals and word of mouth to attract new patients. However, over the last decade or so, there’s been a noticeable decline in the number of new patients coming through the doors. At first, it wasn’t much of a concern. More recently, though, it has begun to impact the practice’s revenue. The dentist is hoping to retire in 5 to 10 years, but sustained negative growth is threatening their plans.
In this video, Jackie from My Dental Agency sits down with Dr. Lee Brown, dentist, Freedom Dental Coach, and member of our Clinical Advisory Board, to tackle one of the most common questions new patients ask: “Do you take my insurance?”
What if the goal isn’t retirement but freedom?
That’s one of the themes in a recent conversation between My Dental Agency’s Jackie Cullen and Dr. David Phelps—former dentist, real estate investor, and founder of Freedom Founders, a private community for dentists who want more control over their time, money, and future.
