On New Year’s Eve, it’s all about the ball dropping in Times Square, fireworks with friends and neighbors, and stealing a kiss from your loved ones at midnight. When we wake up on New Year’s Day, it’s a whole new story. The first day of the new year provides an opportunity for everyone to start fresh: We will eat better, make a new commitment to exercise, and save more money, among other resolutions we make. When it comes to the New Year, there is no better time to capitalize on the instincts we have to be a better version of ourselves.
New Year, New You
Many of the top resolutions — such as quitting smoking or losing weight — have to do with health and appearance. Since we know that dental health is directly linked to both, why not take advantage? Goals like having whiter teeth, straighter teeth, better breath, or even following through with semi-annual cleanings fit right in with “going to the gym 5 times a week,” only they’re more realistic because YOU can help patients achieve them.
A Marketing Countdown
There are many ways you can help people have a healthier smile and feel better about their appearance this new year. Here are just a few suggestions:
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Create Facebook or Google ads with wording that appeals to those interested in feeling and looking better this year.
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Offer free consultations for a limited time.
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Send an email to your existing patients who have inquired about treatment but not followed through.
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Use your website, Facebook page, and office signage to share the benefits of what you and your practice can offer that will help them achieve their goal
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Feature Facebook posts that emphasize the importance of self-care, the links between dental and overall health, and the transformative power of a beautiful smile.
Remember that the New Year is “new” for only so long. Strike now while people are still enthusiastic about meeting their goals. In the meantime, the team at My Dental Agency wishes you a healthy and happy 2019.
