I can’t believe it’s already the end of June!
The year is now half over. It doesn’t seem possible, yet here we are. Once we’ve gotten over the shock of how quickly the time has flown by, we then start to grapple with the reality that September is only 2 months away. And let’s not even think about how quickly December will come around…
At this time of the year, we like to encourage our clients to stop for a moment and do a self-assessment. In fact, the beginning of the summer is the perfect time to think seriously about whether your practice is on track to meet its goals for the year since there is still a good amount of time to turn things around if not. This is also a great time to check in with your marketing partner because they will have collected a lot of helpful data that can give you some important perspective not only on the first half of the year, but also what you may or may not want to change in the second half.
Hopefully you met with your marketing partner near the beginning of the year to discuss your practice’s overall goals and the appropriate marketing strategies to help meet them. If you have been actively engaged with your marketing partner throughout the first half of the year, they should be able to tell you which strategies have been successful and which have maybe fallen short. Based on this, you can get a pretty accurate picture of how your marketing efforts have worked towards keeping your practice on track for the year.
If things are working well and you are hitting your mid-year targets, you know that the amount of resources you are dedicating to marketing is adequate and paying off. Conversely, if your practice is falling short of its mid-year targets, perhaps it is time to assess why this is happening. One area to check is whether there is enough attention being paid to digital marketing channels and if you are taking full advantage of the services your marketing partner has to offer. Lastly, if your practice is blowing its targets out of the water, then perhaps it’s time to set more aggressive goals for the next half of the year. In any case, your marketing partner is an invaluable resource to help your practice stay on track, get back on track, or even reach new heights.
Regardless of your practice’s situation, we urge you, do not let another 5 months go by without taking this important inventory because, come December, if things have not been going as planned, there’s not much that can be done to make a significant change.
If your marketing agency hasn’t already checked in on your practice for a mid-year review, then you should certainly reach out to them. You may be delighted to find that things are right on target. But you may also find that certain things are not going as well as you had hoped. It might be the right time to expand your marketing efforts to really boost revenue for the end of the year, or you may just have some different ideas about marketing strategies you want to implement in the future. In any case, this time to review what is on deck for the next 6 months and make any needed changes while there’s still plenty of time.
