This article originally appeared in the April/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. Marketing your practice can be an overwhelming task. Between reputation management, your website,…
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This article originally appeared in the January/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. The beginning of a new year is the perfect time to reflect on…
This article originally appeared in the December/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. As a business owner, it is imperative for you to market your practice…
The homepage for your practice website is akin to a first impression, so your instinct may be to put all of your experience, services, and equipment on that single page…
This article originally appeared in the September/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Gone are the days of advertising in the Yellow Pages and relying on…
Is your marketing strategy missing something? Maybe your Facebook content is on fire, but you don’t know how to get more positive reviews. Or maybe your online reputation is sound,…
Remember the days when MySpace was the social media platform to use? Well, these days, MySpace is obsolete, but we have more platforms to use than ever before: Facebook, Twitter,…
In case you’re not up on your social networking terms, a hashtag (a.k.a. pound sign, a.k.a. number sign, a.k.a. #) is a symbol used to make any term searchable. It…
This article originally appeared in the May/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. You’ve been reading about digital marketing for months now. Maybe you’ve even attempted…
When marketing your practice, there is a place for professional photography. Your website, for example, should include professional headshots of your team members and interior shots of your office, all…
