This article originally appeared in the April/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. Marketing your practice can be an overwhelming task. Between reputation management, your website, posting to social media sites, email campaigns and soliciting new reviews, the list seems never-ending. You spend a lot of time ensuring that your practice…
This article originally appeared in the August/2016 issue of the Academy of General Dentistry’s AGD Impact magazine. An Effective Practice Website Is Key to Marketing Success Dentistry is a highly competitive field. Modern dentists are making significant investments in technology and staff to differentiate themselves from their peers. Although your practice reflects your commitment to…
How Do You Look?
Whether talking to children or a nervous patient, speaking their language puts them at ease because they understand what you’re saying. Pretty much Dentistry 101 – know your audience! As a dentist, put yourself in the patient’s chair. What if you were having an extension built on your home or undergoing knee replacement surgery? These…
Patient Jargon: In Layman’s Terms
Staying in front of your patients via email is more important than ever! To learn more about 3 email strategies you can use to engage your patients, see our article about it in Dentistry Today.