This article originally appeared in the August/2016 issue of the Academy of General Dentistry’s AGD Impact magazine. “I’m a dentist. Why do I need a website or Facebook page? And if I have one, why do I still need a blog?” How you react to these questions can impact the effectiveness of your marketing efforts…
No longer is it a matter of should, but must. The need to leverage social media to retain and gain patients is indisputable. With communication having undergone such a transformation in recent years, the only way to remain relevant, and therefore successful, as a dental practice is to join the conversation via social media.
