Take Advantage of Back-To-School Season to Market Your Practice
As the lazy days of summer are replaced with back to school planning, now is an ideal time of year to market your practice not only for children’s services but adults, too. The school calendar affects everyone. People are ready to fall back into a normal routine and schedule appointments for their children and themselves. What’s more, back-to-school season has become synonymous with shopping. That means not only are parents and kids swept up with buying new products, this time of year inspires us all to make new purchases. Here are a few ideas you can use to leverage this inspiration to market your practice to existing patients and attract new ones.
Routine
Summer is a time when people relax with their schedules and lose track of time. They allow themselves to get away from stringent self-care routines and put off appointments for when they get back from vacation. With September around the corner though, your patients are looking forward to getting back to a normal schedule. Take advantage of their motivation by emailing them treatment reminders or offers with best practices for oral health. Make it easy for them to book an appointment for a procedure as they may still be sitting on a beach. Follow up is key. Return phone calls or emails right away to close the appointment, and make sure to follow up if you don’t get an immediate reply.
Shiny and New
Back-to-school season is a time for refreshing not just wardrobes and school supplies, but health routines as well. As kids return to school, adults now have time to take care of themselves and feel they too deserve something new. Run Google or Facebook ads for treatments that promote dental health and aesthetics. Patients are motivated to make purchases that benefit not just their oral health but their appearance as they return full-time to the office after summer break.
Host an Event
September is a perfect time to host an event in your office. The small local events your patients might have put off during the summer, they now have time with their schedules back to normal. Host a small open house to promote treatments such as sedation dentistry or sleep apnea or to introduce new team members. You could also host an educational event and bring in another professional such as a nutritionist or other health practitioner to give overall health improvement tips. Include light refreshments and a free giveaway to entice people to attend. Advertise the event in your office, through email, website and social media.
Take advantage of back-to-school season to market your practice to existing and new patients eager for routine. You’ll not only get a flood of appointments for children’s visits, but adults too.
