Want More High-Value Implant Cases? Here’s What Works
When it comes to dental implant marketing, generating leads is only part of the equation. The real challenge is finding patients who are both ready and able to move forward with treatment. Two practices—one in the Midwest and one in the Northeast—made a small but important shift in their approach. Instead of running traditional ads that simply asked patients to book a consultation, they used an implant survey to pre-qualify leads. The result? More predictable conversions, stronger patient engagement, and over $150,000 in treatment plans accepted—all within a few months.
Here’s how it worked and why this strategy is worth considering for your practice.
A Smarter Way to Qualify Leads
Most implant marketing campaigns focus on a direct call to action, like “Schedule Your Free Consultation.” While that works well for some patients, it doesn’t always filter out those who aren’t financially or emotionally ready to commit. That’s where the implant survey comes in.
Rather than sending prospective patients straight to a booking link, this campaign starts with a short online survey. Patients answer a few key questions about their situation, including:
This survey does two things: it qualifies the right candidates while filtering out those who aren’t a good fit. It also feeds valuable data into the ad platform, helping the campaign become more effective over time by targeting people who are more likely to convert.
The Numbers Speak for Themselves
Seeing strong numbers is one thing—but understanding what’s driving those numbers is what really matters. These two practices took a targeted approach with the Implant Survey, and the results speak for themselves.
Let’s take a closer look at the actual numbers behind this approach.
Practice 1: Northeast Office
Total Ad Spend: $5,429
Treatment Planned: $78,361Practice 2: Midwest Office
Total Ad Spend: $7,319
Treatment Planned: $73,651
Both practices had success with traditional implant marketing in the past. Still, the survey approach helped them track what was working, what wasn’t, and why. Instead of measuring how many leads booked a consultation, they could see which patients accepted treatment and at what value—giving them complete visibility into their marketing investment.
Why This Approach Works
These practices didn’t just get more leads—they got better leads. The Implant Survey helped them connect with patients who were ready to move forward while also providing insights into what was holding others back. That kind of data makes a difference, not only in ad performance but in the way practices guide patients through the decision-making process.
This Isn’t an Either-Or Strategy
If you’re already running traditional implant campaigns, this doesn’t mean you should stop. Both approaches can work together.
A direct “Schedule Now” ad is great for patients ready to book an appointment immediately, while a survey-based campaign helps engage those who might need a little more time or education before making a decision.
By using both, you meet patients where they are—whether they’re ready to book now or need a little more time to decide. The key is finding the right balance and using real patient data to refine your approach over time.
What This Means for Your Practice
For these two practices, the Implant Survey didn’t just bring in leads—it gave them a clearer picture of what patients needed and why they moved forward (or didn’t). And with that insight, they saw a bigger return on their investment.
Instead of chasing more leads, they prioritized the right ones. That shift made their marketing more efficient, helped them book higher-value cases, and created a better experience for potential implant patients.
If you’re looking for a smarter way to connect with the right patients and maximize your implant marketing efforts, this is one approach worth considering.
