If you’re looking for new ways to engage your patients, then luck is on your side. St. Patrick’s Day provides the perfect opportunity to stay in front of your patients, show them that you’ve got a touch of the Blarney in you, and keep all eyes — Irish or otherwise — smiling. Here are a few ideas to get you started:
- Post St. Patrick’s Day trivia on your Facebook page. The week leading up to St. Pat’s, post a trivia question each day and invite patients to respond with the correct answer and select a “winner” at random. The following day, post the correct answer, name of the winner, and a new question. The prize can be something as simple as a travel toothbrush and floss set or as generous as 10% off a cosmetic treatment.
- Use a photo booth and ask patients to pose. There’s no need to pay for an expensive photobooth, though; you can create your own with a simple cardboard frame (think about the white frame that surrounds a Polaroid picture) that includes your logo. Be sure to provide plenty of St. Patrick’s Day props, including shamrocks, rainbows, gold, leprechauns, or even beer mugs. Post the photos to your Facebook page or use them to create fresh content for your website.
- Skip disclosing tablets in favor of green treats. This may sound crazy, but you will definitely have patients who are willing to share pictures of their teeth after indulging in green beer, green soda, green food, or any other green St. Patrick’s Day treat. The person with the greenest teeth get treated to an electric toothbrush or a discount on whitening treatment.
However you decide to utilize this holiday in your marketing, remember this: Though it may have originally been celebrated to honor St. Patrick, March 17th has become synonymous with fun. Your patients love to see you and your team members being genuine, approachable, and fun-loving human beings, so this St. Patrick’s Day, be sure to show them that you’re ready for craic and up for shenanigans.
