In case you’re not up on your social networking terms, a hashtag (a.k.a. pound sign, a.k.a. number sign, a.k.a. #) is a symbol used to make any term searchable. It started on Twitter in 2007 and has spread like wildfire ever since. What the HASH? Examples of How Hashtags Are Being Used #dentistproblems (career-based hashtags)…
This article originally appeared in the May/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. You’ve been reading about digital marketing for months now. Maybe you’ve even attempted to implement some of the suggestions you feel comfortable with, such as posting more frequently to Facebook. That’s a great start, but knowing exactly which…
When marketing your practice, there is a place for professional photography. Your website, for example, should include professional headshots of your team members and interior shots of your office, all properly lit and framed, as only a professional can. When you’re trying to make connections with your patients, however, candid photography is the way to…
Picture this: you’re looking for a plumber to install a water-saving sink in your practice’s restroom. You visit eight different websites when you notice something – six of them have pictured the same smiling guy holding the same red-handled wrench. These sites have all used cost-effective but personality-free stock images. You are the best thing…
Most patients want to feel connected with your practice. The best way to achieve this is through real imagery. Yes, stock imagery is more cost effective. However, there is no better way to engage your patients than through your practice’s personality … Read more!
