Why Whole Health Dentistry Matters to Your Patients—and Your Practice

This article originally appeared in the April/2025 issue of the Academy of General Dentistry’s AGD Impact magazine.

Patients today are savvier than ever. They’re asking better questions, doing their research, and making more intentional choices about their health. They want providers who think beyond quick fixes and who understand that what happens in one part of the body can impact the rest.

This growing demand for whole health care is an opportunity for dental practices—but it’s also a challenge. Simply saying, “We focus on overall wellness,” isn’t always enough to help patients connect the dots. You have to show them, consistently and authentically, what that philosophy looks like.

For practices that already embrace whole health dentistry, the good news is you’re ahead of the curve. But if your messaging doesn’t make this focus clear, you might be missing out on patients who are looking for exactly what you offer. Let’s talk about why this approach resonates with patients and how to market it in a way that feels natural, not forced.

Why Patients Are Prioritizing Whole Health

Patients’ priorities are shifting. Here’s what we know:

• They’re thinking long-term. Patients are paying more attention to prevention, and they want care that helps them stay healthy for years—not just treatments that patch up problems.
• They’re curious. While not everyone fully understands the connection between oral and overall health, many are starting to ask questions. They’re open to learning if someone takes the time to explain.
• They want more than a dentist. Patients who value wellness are looking for providers who feel like partners in their health journey. They want someone who listens, educates, and shares their commitment to well-being.

For these patients, your approach to dentistry can make a big impression—if they know about it. And that’s where many practices miss the mark. A vague mention of “wellness” or “whole health” on your website isn’t enough. Patients need to see how this philosophy shapes every aspect of your practice.

Bringing Your Philosophy to Life

If you want to stand out as a whole health provider, you need to connect with patients on their level. Here’s how:

1. Use Real Stories

Patients trust stories more than slogans. Highlight real-life examples of how your approach has made a difference for others.

• Did you help someone identify an oral health issue that was impacting their overall wellness?
• Have patients shared how much they appreciate your focus on education or prevention?

Testimonials, before-and-after photos, or even quick video clips can all help paint a clearer picture of what your practice stands for. These stories make your philosophy relatable and memorable.

2. Speak Their Language

Skip the jargon and focus on what matters most to patients. For example:

• Instead of “oral-systemic health,” talk about how healthy gums can support heart health.
• Instead of “preventive care,” explain how staying ahead of small issues can save patients time, money, and stress in the future.

The more relatable your messaging, the easier it is for patients to understand why your approach matters.

3. Make It Consistent

Your whole health message shouldn’t live in just one place. It should be woven throughout your website, social media, and even your in-office conversations.

• On your website: Dedicate a section to explaining your philosophy in patient-friendly terms.
• On social media: Share practical tips, like healthy habits that support oral and overall wellness.
• In-office: Make wellness part of the conversation, whether you’re discussing preventive care or walking patients through treatment plans.

When patients see the same message reinforced across every touchpoint, it builds trust and credibility.

Why Whole Health Dentistry Benefits Your Practice

Marketing your practice as a whole health provider doesn’t just attract new patients—it helps you connect with the right ones. People who value wellness are often intentional about their choices. When they connect with a provider who aligns with their health goals, they’re more likely to remain loyal and engaged and share their positive experience with others.

This approach also sets your practice apart. While many dentists focus solely on treating oral issues, emphasizing whole health shows that you see the bigger picture—and that can resonate deeply with patients who want more from their care.

If your practice already focuses on whole health, don’t leave it up to patients to guess what that means. Show them—through your stories, your messaging, and the way you communicate every day. By doing so, you’ll build trust, attract the patients you want, and grow a practice that reflects your values.