This article originally appeared in the December/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. As a business owner, it is imperative for you to market your practice – unless you really crave alone time. Not only do you need to attract and retain patients, but you have to stay competitive and set…
This article originally appeared in the September/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Gone are the days of advertising in the Yellow Pages and relying on word-of-mouth to promote your practice. Sure, your patients are happy to refer you to their friends, but ultimately, it’s your practice’s online reputation that defines…
This article originally appeared in the May/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. You’ve been reading about digital marketing for months now. Maybe you’ve even attempted to implement some of the suggestions you feel comfortable with, such as posting more frequently to Facebook. That’s a great start, but knowing exactly which…
This article originally appeared in the March/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Using social networking to market your practice is no big secret. You’ve probably been utilizing Facebook, and maybe Twitter, for years now. One of the “newer” social networking sites that seems to have staying power is SnapChat, and…
This article originally appeared in the January/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Social media has revolutionized the marketing industry, but as great a tool it is for business, it still has some limitations. Even if you use platforms such as Facebook, Twitter, Instagram, etc., there’s a chance that your patients…
This article originally appeared in the August/2016 issue of the Academy of General Dentistry’s AGD Impact magazine. “I’m a dentist. Why do I need a website or Facebook page? And if I have one, why do I still need a blog?” How you react to these questions can impact the effectiveness of your marketing efforts…
This article originally appeared in the August/2016 issue of the Academy of General Dentistry’s AGD Impact magazine. An Effective Practice Website Is Key to Marketing Success Dentistry is a highly competitive field. Modern dentists are making significant investments in technology and staff to differentiate themselves from their peers. Although your practice reflects your commitment to…
No longer is it a matter of should, but must. The need to leverage social media to retain and gain patients is indisputable. With communication having undergone such a transformation in recent years, the only way to remain relevant, and therefore successful, as a dental practice is to join the conversation via social media.
