Not all dentists are the same, but do your patients know that? When we ask doctors what makes them unique most of them give us the same answer, “ We are friendly, have a great team and use state-of-the-art technology.” These are all great attributes, but how will this make you different from all the…
Not many people think of going to the dentist as fun. As with most health practitioners, the dentist is usually thought of as a serious and professional place. Marketing your dental practice, however, can attract more people with the use of some light hearted humor. There are many, shall we say not so fun brands, that spice up their marketing to stand out and get noticed. Geico Insurance, for example, took a dull subject and created amusing advertisements that are well recognized across multiple media channels. Not all practices may be feel up to this type of marketing but if you like to think of yourself as fun, laid back and you are willing to stand out then a campaign that grabs attention may be for you.