We may be repeating ourselves, but sleep dentistry should be on your radar. Sleep apnea is pervasive, and potential patients are seeking solutions. How do we know? Because our clients that offer sleep dentistry have met with great success. In fact, one particular client recently gained 237 leads from a single Facebook ad! What’s the…
This article originally appeared in the July/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. Email marketing is still a useful strategy — especially when it comes to staying in front of current patients. But in a time when people receive more and more spam every day, it’s important to know how to…
Email Marketing 201: Automation
When you look in your closet and realize that you haven’t worn that relic from the 80s since, well … the 80s, you toss it into the “donate” pile. Spring is the perfect time to clean both your home and your practice. Not only can you reduce the clutter in your inbox, on the desktop…
Spring Cleaning Your Marketing Mess
This article originally appeared in the January/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Social media has revolutionized the marketing industry, but as great a tool it is for business, it still has some limitations. Even if you use platforms such as Facebook, Twitter, Instagram, etc., there’s a chance that your patients…