While the pandemic may have temporarily reduced the volume of active patients at a given practice, it may also be offering a terrific opportunity for the practice to emphasize its expertise in providing cosmetic dentistry services, especially clear aligners. Read more here!
This article originally appeared in the July/2020 issue of the Academy of General Dentistry’s AGD Impact magazine.
If COVID-19 has taught us anything, it’s that marketing your dental practice online is more important than ever, but that the message may have changed. The crisis has trained people to reach for their computers for information, products and services instead of heading out to Main Street. It has also reframed how we interact with the world and each other; what is safe and what is not is still a question in many people’s minds.
Were you one of the practices that continued to engage with patients while your practice was shut down? If you weren’t, you have some catching up to do.
Even as the country starts to open up, and we venture back out into public, people are still spending time on their phones and computers. As one of the biggest online platforms, Facebook should always be a priority when it comes to building brand awareness for your practice. Especially now, people want connection and are going to the platform to find it now more than ever. Facebook is a place where you can chat with friends and family, get information on local restaurants, and catch up on the news. Sharing about your practice and communicating with your audience helps you build that connection with them, as well.
Are you getting ready to open your doors again? If you are gearing up and getting prepared you might have some questions as to how to keep your patients up to date or even how to reach new patients who are looking for a dentist. Despite all the changes, what is certain is that people…