When you think of marketing your practice, you probably think about using your website, social media posts, emails, and online ads to attract new patients. In any solid marketing strategy, however, you shouldn’t overlook your existing patients-they are key to the success of your practice. In fact, once you acquire a patient, think of it as just the beginning of your marketing relationship with them, as well. Here are reasons why you should:

Don’t Stop….Marketing

This article originally appeared in the January/2019 issue of the Academy of General Dentistry’s AGD Impact magazine. When most people consider the concept of vulnerability, they automatically associate it with weakness. The truth is, the ability to demonstrate vulnerability is an effective leadership strategy. If you’re proud of your ability to keep a stiff upper…

Why Vulnerability is the Key to Patient Retention

This article originally appeared in the April/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. Marketing your practice can be an overwhelming task. Between reputation management, your website, posting to social media sites, email campaigns and soliciting new reviews, the list seems never-ending. You spend a lot of time ensuring that your practice…

Differentiate Your Marketing: New vs. Existing Patients