You already know that posting regularly on Facebook is the best way to engage your patients, but when you’re up to your elbows in fillings, implants, and veneers, it’s hard to come up with new ideas. Lucky for you, this is our forte. When you’re struggling to come up with post-worthy material, here are just…
Is your marketing strategy missing something? Maybe your Facebook content is on fire, but you don’t know how to get more positive reviews. Or maybe your online reputation is sound, but your practice’s website has the EXACT same images and copy as that of your competitor down the street. The truth is, the BEST marketing…
Remember the days when MySpace was the social media platform to use? Well, these days, MySpace is obsolete, but we have more platforms to use than ever before: Facebook, Twitter, Instagram, Tumblr, LinkedIn, Reddit, Snapchat…the list goes on. But while it might be great entertainment to watch William Shatner live tweet or to use a…
Picture this: you’re looking for a plumber to install a water-saving sink in your practice’s restroom. You visit eight different websites when you notice something – six of them have pictured the same smiling guy holding the same red-handled wrench. These sites have all used cost-effective but personality-free stock images. You are the best thing…
In case you haven’t seen the commercials, Facebook LIVE is the next big thing. If you don’t watch television, or read the newspaper, or interact with humanity, you may need some background information before learning how to go LIVE for your practice. Facebook LIVE allows you to provide followers with a live feed; once you…
This article originally appeared in the March/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Using social networking to market your practice is no big secret. You’ve probably been utilizing Facebook, and maybe Twitter, for years now. One of the “newer” social networking sites that seems to have staying power is SnapChat, and…
Valentine’s Day is the perfect time to show the people in our lives – even patients – how much we love and appreciate them. No need to rush to the florist or purchase a Whitman’s Sampler, though. Small gestures like the ones below are often all someone needs to know that they matter. Gotta Love…
Just when you think Mark Zuckerburg is going to run out of ideas – BAM! – he blows up the internet with Facebook Live. If you haven’t seen notifications in your Facebook feed or seen the television ads, then wait ‘till you learn what Facebook Live can do and how you can use it to…
No longer is it a matter of should, but must. The need to leverage social media to retain and gain patients is indisputable. With communication having undergone such a transformation in recent years, the only way to remain relevant, and therefore successful, as a dental practice is to join the conversation via social media.
Whether talking to children or a nervous patient, speaking their language puts them at ease because they understand what you’re saying. Pretty much Dentistry 101 – know your audience! As a dentist, put yourself in the patient’s chair. What if you were having an extension built on your home or undergoing knee replacement surgery? These…
