My Dental Agency began as an idea from Jackie Ulasewich who, after over a decade of working in dental marketing and business development, felt passionately about helping dental practices grow their businesses and add more new patients. My Dental Agency has taken the guesswork out of marketing a dental practice and has enabled its clients to focus their message, reach their target audience, and increase their new patient opportunities through effective marketing campaigns.
You are a well-trained, proficient expert in the dentistry field. That should be enough to bring patients through the door, right? Wrong. Your degree and shingle alone may give you professional credibility, but that’s not the only thing people consider when looking for a new dentist. The truth is, your practice personality probably carries more…
One of the best ways to keep your marketing content fresh is to take advantage of the holidays. From a “Jacked-Up Jack o’ Lantern Teeth” contest at Halloween to a “Show Your Teeth Some Love” photo contest for Valentine’s Day, they give your patients a break from the typical dentistry themed posts and remind them…
In the ever-changing landscape of marketing, it’s hard to anticipate what new trends lie ahead. The good news is that there is research that can reliably predict patterns, allowing you to focus your marketing efforts more effectively. This year, video use will be on the rise. Here are some statistics and ideas that just might…
As a dentist and a business owner, you’ve already got your hands full. You probably find yourself worrying about all sorts of responsibilities that they didn’t teach you about in dental school: Hiring staff, bookkeeping, and office maintenance, among them. If bringing in new patients and retaining the ones you’ve got weigh heavily on your…
This article originally appeared in the January/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. The beginning of a new year is the perfect time to reflect on the past year and consider what changes might be made to make 2018 even better. While most people will use the occasion to make personal…
We all know who the real hero was in Rudolph the Red-Nosed Reindeer; Hermey the Elf! Without his wizard-like dentistry skills, the Abominable Snowman would have devoured everyone in the North Pole. We’ve been in awe of Hermey’s fearlessness for quite a while, so when he asked if he could do an internship with us…
This article originally appeared in the December/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. As a business owner, it is imperative for you to market your practice – unless you really crave alone time. Not only do you need to attract and retain patients, but you have to stay competitive and set…
The homepage for your practice website is akin to a first impression, so your instinct may be to put all of your experience, services, and equipment on that single page for the world to see. It’s a great way to let potential patients know, in one fell swoop, what you have to offer, right? Wrong.…
This article originally appeared in the September/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Gone are the days of advertising in the Yellow Pages and relying on word-of-mouth to promote your practice. Sure, your patients are happy to refer you to their friends, but ultimately, it’s your practice’s online reputation that defines…
