Is your marketing strategy missing something? Maybe your Facebook content is on fire, but you don’t know how to get more positive reviews. Or maybe your online reputation is sound, but your practice’s website has the EXACT same images and copy as that of your competitor down the street. The truth is, the BEST marketing…
Remember the days when MySpace was the social media platform to use? Well, these days, MySpace is obsolete, but we have more platforms to use than ever before: Facebook, Twitter, Instagram, Tumblr, LinkedIn, Reddit, Snapchat…the list goes on. But while it might be great entertainment to watch William Shatner live tweet or to use a…
In case you’re not up on your social networking terms, a hashtag (a.k.a. pound sign, a.k.a. number sign, a.k.a. #) is a symbol used to make any term searchable. It started on Twitter in 2007 and has spread like wildfire ever since. What the HASH? Examples of How Hashtags Are Being Used #dentistproblems (career-based hashtags)…
This article originally appeared in the May/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. You’ve been reading about digital marketing for months now. Maybe you’ve even attempted to implement some of the suggestions you feel comfortable with, such as posting more frequently to Facebook. That’s a great start, but knowing exactly which…
When marketing your practice, there is a place for professional photography. Your website, for example, should include professional headshots of your team members and interior shots of your office, all properly lit and framed, as only a professional can. When you’re trying to make connections with your patients, however, candid photography is the way to…
If you have ever searched for something on Google – and who hasn’t – then you are familiar with the AD symbol on the first two or three results. As someone who puts thought into marketing their practice, you probably already know that these are listings for people who pay for Google Adwords. When we…
Picture this: you’re looking for a plumber to install a water-saving sink in your practice’s restroom. You visit eight different websites when you notice something – six of them have pictured the same smiling guy holding the same red-handled wrench. These sites have all used cost-effective but personality-free stock images. You are the best thing…
In case you haven’t seen the commercials, Facebook LIVE is the next big thing. If you don’t watch television, or read the newspaper, or interact with humanity, you may need some background information before learning how to go LIVE for your practice. Facebook LIVE allows you to provide followers with a live feed; once you…
This article originally appeared in the March/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Using social networking to market your practice is no big secret. You’ve probably been utilizing Facebook, and maybe Twitter, for years now. One of the “newer” social networking sites that seems to have staying power is SnapChat, and…
Valentine’s Day is the perfect time to show the people in our lives – even patients – how much we love and appreciate them. No need to rush to the florist or purchase a Whitman’s Sampler, though. Small gestures like the ones below are often all someone needs to know that they matter. Gotta Love…
