When it comes to marketing, most dentists we encounter are simply frustrated. I can’t tell you how many times a dentist has told my partner or me, “I’ve tried marketing…
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Now that digital marketing has become mainstream, likability is one of the most important characteristics a dental practice can exhibit. It’s no longer enough to have a website with a…
Medical and dental insurance is the norm for patients in the US, yet insurance literacy remains surprisingly low. Most patients recognize common terms like deductible, coinsurance, and out-of-pocket maximum, but…
The rules of search engine optimization (SEO) are changing as companies like Google and Microsoft rely more and more on AI to generate search results and people become more accustomed…
The dental practices that experience consistent, sustained growth have one big thing in common: they are very serious about marketing. We’re not just saying this because we’re a marketing agency.…
The dental industry stands at an interesting juncture in the current marketing landscape. Now more than ever, patients are discerning, informed, and, above all, skeptical. They’re unimpressed by images of…
Slow and steady wins the race. Sometimes, you need to slow down to speed up. The journey of a thousand miles starts with one step. There are so many sayings…
A well-maintained Google Business Profile (GBP) has become a critical factor in how patients find dental practices online, and it should not be a surprise to anyone. Google has been…
The Success Series continues with “Why Dr. Stacy Chose Foundation Over Gimmicks & How It Changed Her Marketing,” featuring Dr. Stacy Reece of Advanced Dentistry of Kearney in Kearney, Nebraska.…
With fee-for-service gaining popularity among privately owned dental practices, many dentists want to know what it takes to succeed. In my experience working with fee-for-service practices, the top-performing dentists know…
