Online reviews are a goldmine of free marketing, yet most dental practices take them for granted. Yes, having a 5-star rating on Google and Facebook is an excellent goal. You…
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Build trust through authenticity. That’s not a slogan or a strategy. It’s something I practice every day in my company. Why is authenticity important? Consumers today are more informed and…
It’s true that marketing is essential if you want to grow your dental practice. But here’s the rub: no matter how strong your marketing strategy is, your dental practice will…
August marks ten years since Shaw Berg and I partnered to create My Dental Agency. When we started, I knew we had something special, but I didn’t realize just how…
Not to be outdone by other popular social media platforms, on July 10, 2025, Instagram made a powerful change that altered the way people find businesses online. For the first…
Never have I been more grateful to be a business owner than when I recently caught up with a close friend and former colleague from my corporate days. This man…
As more of my clients move to a fee-for-service model to get away from the restrictions of insurance networks, I’ve noticed a rise in practices offering in-house membership or subscription…
Whether your practice has been using 3D printing for years or just starting to explore the possibilities, it’s important to let people know about it. Marketing your technology will help…
It feels good to write a new patient’s name in the schedule. It’s validation that the practice’s marketing strategies are working, and it means the practice is growing. Dental practices…
There’s no single formula. But when your marketing investment is aligned with your goals, your patient base, and the stage of your practice, you’re in a much better position to…
